Going to launch a webinar and want to get the perfect audience? A press release can be a perfect attention generator for an upcoming webinar or webinar series. A webinar press release is intended to announce and generate media and public attention. There are crucial things that are closely associated with determining the level of success of such PR. In this article, we have gone in-depth in covering all such elements that will ensure your webinar PR gets the desired results. Let us begin with the details:
Aim: To get a webinar press release issued online with good distribution and coverage.
Tools: The most essential tools provided for achieving this aim are template, benefits of such PR, writing tips, distribution, sample, etc.
Template: The webinar PR template is given below:
FOR IMMEDIATE RELEASE
[Headline] /* [Company/Individual/Business Name] + to Hold Webinar on + [Topic] + attractive news angle (if any) */
[Sub-heading] /* 2-3 sentence for summary */
[Location City], [Date]. [Company/Individual/business name organizing the webinar], a [well known/emerging/established/new] name in [type of industry/sector], is happy to announce its webinar on [webinar topic + date + time]. [Why people must know about it? + how they can join + what they can get out of it?].
[Why is the topic significant? + expertise and experience in that topic + its relevancy in today’s time] (4-5 sentences)
[Quote from the organizing person/Company/Business]
[Key challenges in that topic + how past audience benefited (results) + how the related industry is changing + upcoming challenges and potential] (3-4 sentences)
[Quote/testimonial from any previous client/listener/audience]
[Provide a link to official website/social media/registration page to get more information/register].
About [Company Name/Individual]
[Background + vision + mission (2-3 sentences max)].
[Email address] /* official email */
[Location city and state]
While many benefits can be attributed to press releases, the core ones are as given below:
1 Bumps up the Transmission Speed
An announcement gets a quick bump in its transmission speed by using a channel like a press release. Though there are many marketing methods online like PPC, PPM, Sponsored posts, etc, the cost-effectiveness and overall results are much better through a press release. To ensure that results are better in terms of distribution and generated attention, make sure to use a high-tier distribution network.
2 Boosts End Results
A clear-cut advantage of a press release is the public attention that it generates. However, one lesser talked and lesser-known advantage is that it helps in enriching the number of sites that link to your website (if URL is present in the press release). This acts as a long-term supplement for getting your site to perform better in Google. This further leads to getting more visits to your site that can translate to more sales.
3 Great Lasting Time
If you pay for getting views on your announcement using methods like banner ads, pay per click, etc, then you will have to keep on paying for it to ensure that it gets seen. By using a press release service, you just spend one time to issue your webinar press release and after publication, you don’t have to keep paying. While some PR sites may remove your PR content after some time, depending on their policy, but most of the time any user can easily find your announcement online after 8-10 years. This great lasting time of your announcement is one of the significant benefits of issuing a press release.
4 Showcase Your Reputation
The growing trend of searches for ratings and reviews shows that people are becoming more aware of the reputation of a company/business/individual before trying their product/service. By getting the business/company/entity name out on big news sites through press releases, you showcase your reputation and brand power which helps your company/business to generate leads, awareness, sales, etc.
The following tips are significant before you start writing the press release for the webinar announcement
1 Easy is the Easiest
Though a PR is an official statement from the company/business or entity, it must not showcase the richness of vocabulary. In the PR world, easy is the easiest which means that if you keep the PR easy to understand, it will supplement the readability and response for the PR.
2 Prevent the Editing Trap
Late editing is impractical for a press release. If your written article is published on a single site, you can easily reach out to the site owner and can get it corrected. With press releases, the scenario is extremely complicated because you can’t get the same thing done because the number of sites involved is in hundreds. With such a large number of sites, it is very much possible that most of them would not even attend to your request for getting the content edited. So to prevent the late editing trap, make sure that the content is final and accurate.
3 Alter it to Get More Attention
If you can alter the webinar PR to include relevant and trendy links with other sectors or news items, then it is sure to get better readership and more placements. However, there must be a fine line of separation to ensure that the content does not become a typical blog-type content or gets exaggerated.
4 Don’t Let the Reader Bewildered
Once a reader goes through your PR, he must not get bewildered by incomplete information. Though one cannot think of all the questions that any reader can think of after reading the PR, answers to the basic questions like how, what, when, where, etc must definitely be present (applicable ones) in the PR.
5 Skip The Details
A PR must focus only on the core announcement while leaving the details aside. Details can be provided on the official website that can be reached through the URL given in the press release. An ideal upper range for a typical PR is 600 words.
6 Explore Possibility of Multimedia Files
Is there any option to arrange videos and images relevant to your PR? If yes, then definitely go for it as it positively affects your PR. If you don’t have the time or skills to do it yourself, then you can use the services of freelancers that can come up with attention-grabbing images and videos on sites like Upwork, Fiverr, Zeerk, etc.
7 Some Element of News Must be Present
If the PR feels completely like a marketing copy, then the most probable chances are it would get rejected. For a PR to be approved, it must carry some element of newsworthiness. To get a basic understanding of the right balance that must be present in a press release, go through some of the published ones.
8 Get on High Ranking Sites
Do you know the names of some of the good ranking sites of Google that have millions of monthly readers? Sites like Yahoo, Associated Press are the ones that are some of the most powerful sites that enjoy a good reputation and if you get your webinar PR on such sites, you will gain much more benefits than getting placements on obscure and unknown sites. So check this factor with your distribution provider.