Do you have some announcement related to school? Do you want the announcement to gain public exposure? If yes, then a press release is one of the best ways to do so. By using a school press release, one can get faster and wide exposure to an interested segment of people. This article is aimed at providing the best possible resources to assist in your PR efforts. It includes template, example, tips and basic elements to keep in mind while doing the PR. We hope that this content will serve as a one-stop solution for your PR. Let us get started:
Aim: To get public exposure to an announcement related to school using press release as the means.
Tools: The tools you will find here are template, example, benefits and writing tips. By utilizing the information given here, you can get the best possible content and visibility for your school-related press release.
Sample Template: The template for a school press release is given below
FOR IMMEDIATE RELEASE
[Headline] /*School name + main focus of press release (new classes, opening, branch, etc) + attractive news angle*/
[Sub-heading] /*A summary of 2-3 sentences.*/
[Location City], [Date]. [School Name], a [reputed/emerging/new] school in [location city/town] is pleased to announce [nature of announcement]. [Date of event/class related to announcement]. [How this will help students/parents/people + uniqueness of it]. [Any special offer + facilities]
[Background of school + achievements + key members and their work experience + staff strength]. (3-4 sentences)
[Quote from the principal of the school]
[Mention the accreditation/affiliation of school (recognition) + how it visualizes changes in education sector + trends and expected growth of education sector and how it is relevant to the changes]
[Quote from a parent/staff member]
For more information of [announcement], visit [Mention online assets website/social media] or call at [phone number].
About [School name]
[School background (establishment) + vision + mission (2-3 sentences max)].
[Email address] /*official email, not free ones like gmail, yahoo*/
[Location city and state]
Best Benefits that a School Press Release Can Provide
A press release announcement for school has the following benefits
A school that actively issues press releases remains in focus due to which it gains more recognition. Since the press releases follow a syndication mechanism, it means that PR’s get published on any number of sites which aids in building the reputation of a school.
If we compare various mediums of marketing, then the cost incurred for doing a press release is very minimal as compared to the number of sites covered and the visibility it gets. For getting the same amount of visibility through pay-per-click ads, the total cost would be 4 to 5 times more.
Backlinks are one of the strong ranking factors in Google. A Press release provides 100’s of backlinks to the linked site due to which the link profile of the website mentioned in the press release increases. This helps in getting organic growth in Google which in turn helps in getting more visitors and conversions.
Creates a favorable response
When people search for ratings and reviews of a school, they come across various blogs and articles. If a specific school is mentioned on popular sites, then it creates a good impression of the school. This also helps when people select a school for their children. This is why most big schools (and even businesses) regularly issue press releases to get mentioned on top trusted sites.
Creates references for further coverage
When media personnel or industry experts create an article, they go through various articles for searching references and creating content. By regularly issuing press releases, the chances of getting noticed by other big sites and news portals increase due to which it helps to get more organic coverage.
Tips for writing a school press release
1. Write Simplistically
While some may think that writing a press release for a school must contain impressive words and good vocabulary, it is just the opposite. People coming across the PR are not Ph.D. holders in the English language. One must be able to easily comprehend the content else the readability of PR would be negatively affected.
2. Use Multimedia
Some PR portals allow attaching multimedia files like audio, video and image. However, most sites don’t allow it. To get good interaction, host the multimedia files on your school’s official website and provide the URL link so that people can check it out. It must also be noted that people remember visual things much better than ordinary text due to which they can remember and connect with images and videos much better.
3. Don’t Over-Promote
Press releases are meant to inform rather than to promote. However, brands cleverly use subtle promotion in PR and get the advantage. If the promotional aspect is explicit, then 90% of the time, it won’t get accepted by any reputable PR vendor.
4. Usage of Third Person Only
Don’t write in first person or second person format. PR’s must be written in third person format. It means that terms like “I, You, They, etc” must not be utilized. The quote section is free from this restriction and one can use direct references there.
5. No Spelling and Grammar Errors
Specifically for a school press release, it would create a negative impression if the PR has grammar and spelling errors. To avoid such mistakes, make sure to proofread it before sending it for publishing. Though the editors of big PR portals correct minor errors, this does not mean that you should take that additional risk.
6. Does it Makes Sense
Before writing the PR, think of all the obvious questions that are bound to be asked related to the announcement. Answer these basic questions and then accordingly write the content. If there is no proper information and no flow of the PR content, then it will look like an incomplete press release and its visibility and readability will be affected.
7. Once and for all content
Your PR will not be visible on only one site. It will get published through multiple channels on multiple sites. Though this is good for big coverage, it is too bad when it comes to rectifying. It means that if you want to make any corrections after getting the PR published, it won’t be a fruitful exercise as you will not be able to convince all websites to make the changes. A few of them may agree, while some of them may ask for editing fees while others may not even respond. This will negatively affect your school’s image.
8. Seek Alternative News Angles
While writing a general PR with basic information is easy, it won’t get good results as such type of PR have become too common to be noticed by editors and journalists. To overcome this, you must create a list of all specialties and then must come up with a creative angle to write the content. More attention must be paid to create the headline catchy as it is the first thing that will create an impression of your content.
9. Quality Vendor
After doing all the work for writing the release, if it does not get placement on reputable and high-traffic portals, then it will get insignificant results. Main hubs like Yahoo Finance, Associated Press, Market Watch, etc are the most popular portals that get millions of visitors and they also rank high in Google. If the PR lands on 100’s of unknown sites and do not make it to the above-given platforms, then the entire effort will be wasted.