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School Press Release Writing Tips with Template and Example

Do you have some announcement related to school? Do you want the announcement to gain public exposure? If yes, then a press release is one of the best ways to do so. By using a school press release, one can get faster and wide exposure to an interested segment of people. This article is aimed at providing the best possible resources to assist in your PR efforts. It includes template, example, tips and basic elements to keep in mind while doing the PR. We hope that this content will serve as a one-stop solution for your PR. Let us get started:

Aim: To get public exposure to an announcement related to school using press release as the means.

Tools: The tools you will find here are template, example, benefits and writing tips. By utilizing the information given here, you can get the best possible content and visibility for your school-related press release.

Basic Template:

The template for a school press release is given below


[Headline] /*School name + main focus of press release (new classes, opening, branch, etc) + attractive news angle*/

[Sub-heading] /*A summary of 2-3 sentences.*/

[Location City], [Date]. [School Name], a [reputed/emerging/new] school in [location city/town] is pleased to announce [nature of announcement]. [Date of event/class related to announcement]. [How this will help students/parents/people + uniqueness of it]. [Any special offer + facilities]

[Background of school + achievements + key members and their work experience + staff strength]. (3-4 sentences)

[Quote from the principal of the school]

[Mention the accreditation/affiliation of school (recognition) + how it visualizes changes in education sector + trends and expected growth of education sector and how it is relevant to the changes]

[Quote from a parent/staff member]

For more information of [announcement], visit [Mention online assets website/social media] or call at [phone number].

About [School name]

[School background (establishment) + vision + mission (2-3 sentences max)].

Media Contact:

[Job Title]
[Email address] /*official email, not free ones like gmail, yahoo*/
[Phone number]
[Website URL]
[Location city and state]

Sample of a School Press Release

Red Rose School Introduces a New Course on Artificial Intelligence

The course “Artificial Intelligence Fundamentals” launched by Red Rose school will enable students to learn the basics of AI and its applications in real-world scenarios

San Francisco, 15th November 2021. The well-known school, Red Rose, located in the heart of San Francisco is delighted to announce the launch of a new course on Artificial Intelligence (AI). The course will commence from 1st December 2021 and will be available for students from grades 9 to 12. This program will focus on the basics of AI and its applications in various fields. Students will be trained in how to develop an AI system from scratch and how to use it for solving problems in real-world scenarios. The course will be conducted by industry professionals who are well-versed in AI technologies. The School offers a special introductory fee of $199 for the first 50 students who enroll.

Red Rose has been a reputed educational institution in San Francisco for over 30 years, offering quality education and producing students with exceptional academic achievements. The school has an impressive track record in academic, athletic and cultural fields. The team of qualified teachers and staff members at Red Rose have vast experience in their respective fields, ensuring that students receive holistic education.

“We are thrilled to introduce the new course on AI, which we believe will be instrumental in shaping the future of our students,” said Morgan Howard, Principal of Red Rose. “Our aim is to impart knowledge and skills that will be essential for our students to succeed in the future job market. The course will provide students with the necessary tools to build and apply AI solutions that will help them tackle real-world problems.”

The School is accredited by the National Association of Independent Schools (NAIS) and affiliated with the Western Association of Schools and Colleges (WASC). Red Rose envisions becoming a pioneer in the education sector by adopting the latest trends and practices that will prepare students to be future leaders.

“I am excited that my daughter will have the opportunity to learn AI from such a reputed school,” said Jerena Tonis, a parent of a student at Red Rose. “The course will enable her to acquire knowledge that will be crucial for her career growth in the future.”

For more information on the new course on AI, please visit the website RedRose.com or follow us on social media. You can also reach us at +1-555-090-1342 for further inquiries.

About Red Rose

Red Rose was established in 1992 and has been a leading educational institution in San Francisco, providing quality education to students from grades 9 to 12. Our vision is to provide a platform for students to develop their skills and acquire knowledge that will enable them to become future leaders and make positive contributions to society.

Media Contact:

Dunlop Smith
Director of Communications
+1 (123) 456-7890
San Francisco, California.

Best Benefits that a School Press Release Can Provide

A press release announcement for school has the following benefits

Better Recognition

A school that actively issues press releases remains in focus due to which it gains more recognition. Since the press releases follow a syndication mechanism, it means that PR’s get published on any number of sites which aids in building the reputation of a school.

Low-Cost Coverage

If we compare various mediums of marketing, then the cost incurred for doing a press release is very minimal as compared to the number of sites covered and the visibility it gets. For getting the same amount of visibility through pay-per-click ads, the total cost would be 4 to 5 times more.

Organic Ranking

Backlinks are one of the strong ranking factors in Google. A Press release provides 100’s of backlinks to the linked site due to which the link profile of the website mentioned in the press release increases. This helps in getting organic growth in Google which in turn helps in getting more visitors and conversions.

Creates a favorable response

When people search for ratings and reviews of a school, they come across various blogs and articles. If a specific school is mentioned on popular sites, then it creates a good impression of the school. This also helps when people select a school for their children. This is why most big schools (and even businesses) regularly issue press releases to get mentioned on top trusted sites.

Creates references for further coverage

When media personnel or industry experts create an article, they go through various articles for searching references and creating content. By regularly issuing press releases, the chances of getting noticed by other big sites and news portals increase due to which it helps to get more organic coverage.

Tips for writing a school press release

1. Write Simplistically

While some may think that writing a press release for a school must contain impressive words and good vocabulary, it is just the opposite. People coming across the PR are not Ph.D. holders in the English language. One must be able to easily comprehend the content else the readability of PR would be negatively affected.

2. Use Multimedia

Some PR portals allow attaching multimedia files like audio, video and image. However, most sites don’t allow it. To get good interaction, host the multimedia files on your school’s official website and provide the URL link so that people can check it out. It must also be noted that people remember visual things much better than ordinary text due to which they can remember and connect with images and videos much better.

3. Don’t Over-Promote

Press releases are meant to inform rather than to promote. However, brands cleverly use subtle promotion in PR and get the advantage. If the promotional aspect is explicit, then 90% of the time, it won’t get accepted by any reputable PR vendor.

4. Usage of Third Person Only

Don’t write in first person or second person format. PR’s must be written in third person format. It means that terms like “I, You, They, etc” must not be utilized. The quote section is free from this restriction and one can use direct references there.

5. No Spelling and Grammar Errors

Specifically for a school press release, it would create a negative impression if the PR has grammar and spelling errors. To avoid such mistakes, make sure to proofread it before sending it for publishing. Though the editors of big PR portals correct minor errors, this does not mean that you should take that additional risk.

6. Does it Makes Sense

Before writing the PR, think of all the obvious questions that are bound to be asked related to the announcement. Answer these basic questions and then accordingly write the content. If there is no proper information and no flow of the PR content, then it will look like an incomplete press release and its visibility and readability will be affected.

7. Once and for all content

Your PR will not be visible on only one site. It will get published through multiple channels on multiple sites. Though this is good for big coverage, it is too bad when it comes to rectifying. It means that if you want to make any corrections after getting the PR published, it won’t be a fruitful exercise as you will not be able to convince all websites to make the changes. A few of them may agree, while some of them may ask for editing fees while others may not even respond. This will negatively affect your school’s image.

8. Seek Alternative News Angles

While writing a general PR with basic information is easy, it won’t get good results as such type of PR have become too common to be noticed by editors and journalists. To overcome this, you must create a list of all specialties and then must come up with a creative angle to write the content. More attention must be paid to create the headline catchy as it is the first thing that will create an impression of your content.

9. Quality Vendor

After doing all the work for writing the release, if it does not get placement on reputable and high-traffic portals, then it will get insignificant results. Main hubs like Yahoo Finance, Associated Press, Market Watch, etc are the most popular portals that get millions of visitors and they also rank high in Google. If the PR lands on 100’s of unknown sites and do not make it to the above-given platforms, then the entire effort will be wasted.

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