Looking to announce your new album? Press releases are the perfect means for getting the initial publicity required for a new album launch. A new album PR (PR = press release) carries all the significant details related to the album like artists, genre, availability, etc. To successfully get attention to your press release, several elements are required all of which are covered in this article. Let’s inspect all the elements.
Aim: To successfully issue a press release for the new album launch along with ensuring good visibility and coverage.
Tools: For your album launch press release, you will require various tools that will make the process simpler. The tools you will find here will be template, example, tips for writing and the best benefits you can get from such press releases.
Template: The template for a new album PR is given below:
FOR IMMEDIATE RELEASE
[Headline] /* [Name of Artist/Band] + Releases New Album + [Name of Album + Genre] + attractive news angle (if any) */
[Sub-heading] /* 2-3 sentences for summary */
[Location City], [Date]. [Name of the Artist/Band] is delighted to announce the release of new album [name of album] on [date, if applicable]. [Genre of album + inspiration + how people can purchase/access + any offers on launch day or for first few copies].
[Speciality of the album + any previous work + key people (musicians, composer) and their experience] (3-4 sentences)
[Quote from the main artist]
[Discuss the main target audience + how it started out for the lead artist and team + any future plans/events related to the album launch] (3-4 sentences)
[Quote from any person in the production company or another artist]
To get more information on the album, head over to [social media page or website URL].
About [Production company/Artist]
[Background + vision + mission (2-3 sentences max)].
Media Contact:
[Name]
[Job Title]
[Email address] /* official email */
[Phone number]
[Website URL]
[Location city and state]
Benefits
The most essential benefits of a new album announcement PR are:
1 Spread like Wildfire
Though it would be a little exaggerated to say that utilizing PR for announcements is similar to a wildfire spread, the speed with which it gets visibility is much greater than many other traditional marketing methods. The number of websites and overall syndication achieved through PR distribution is very high due to which it is a regular marketing and announcing method of many small and big companies and businesses across the world.
2 Brings Indirect Results
The most common and obvious benefit through PR is getting your announcement seen by many people and being live on many portals. The indirect benefit is that if you have a website mentioned in the new album PR, then these PR’s will be counted as links of your website due to which the positioning of your website will improve thereby bringing more visitors and associated results like sales, enquiries, leads, etc.
3 PR is Durable
Press release services and sites don’t charge any monthly or weekly fees to host the announcement. You just pay once and your announcement becomes long-lasting in search engines due to the massive syndication. Some sites may remove your PR after a few months or years but the big distribution caused by PR ensures that your PR lasts for years to come.
4 Self Start Branding
While many companies and businesses think that getting a brand established online requires hiring an agency, the fact is that with press releases, you can easily start the process yourself. So press releases serve as the very first step for establishing a brand.
Writing Tips
Remember the following writing tips before you write the album PR.
1 Keep the Language Elementary
Different types of content have a different response and readability rates. Press releases due to their professional and formal nature have a lower readability ratio. If you add complicated words and jargon to the PR content of your new album related announcement, it will further dampen its readability, so try to make the PR simple and elementary to understand.
2 Go Error-Free
Errors are the biggest challenges in a press release due to little to no chances of late-editing possibilities. Though press releases go through an editorial check before getting published, being reliant on those checks is insufficient because the ultimate loss bearer (in terms of brand value, legal) will be your company.
3 What Different Can You Offer?
It is ok to use a press release just for getting the word out. However, if you can impart some flavor to it by your creativity, then the overall result you get from the PR would be greatly enhanced. However, during this process, you must not use false or controversial content or headline as even though it can generate more views, it can affect your brand image in long term.
4 Don’t Miss The Principal Questions
A press release carries the main announcement along with addressing the primary questions concerning it. The absence of answers to primary questions would render the PR partial and less interesting. So before making the PR for announcing the album, make a basic skeleton of the main topic and the associated questions so that you won’t miss it in your final PR.
5 Resist the Temptation to Provide Details
While writing a PR, some people get tempted to put on everything in the PR which makes the PR lengthy. Lengthy PR’s have a bad viewership record (except very few) and therefore don’t go for piling up the PR with as many details as you can.
6 Use Freelance Sites for New File Types
There are many freelance sites in the world today. You can take the assistance of a reputed freelancer (with good reviews) to create a photo and video file for your PR and can then link it in your PR to assimilate more views and shares of your PR.
7 Avoid These Words
If you are reading this blog post, then you will find that I have written this blog post mainly in the first person. Though it looks more interactive to follow and use first person and the second person writing style, it will be completely rejected in a press release as they are expected to follow the third-person writing format only.
8 Go for a Large Announcement
The results from a PR can range from average to excellent and one of the prominent factors that plays a role here is the final distribution. If you have missed selecting the right distribution partner, your PR will land on many anonymous and poor authority sites thereby affecting the reach and results.
