Opening a new restaurant and want to let people know? A restaurant press release is the perfect means of doing so. In this article, you will find the complete details that are required to successfully write, publish and distribute the new restaurant opening PR. You will find template, example, benefits along with distribution tips in this article. So without wasting any more time, let us get started:
Aim: To get the best possible visibility for press release announcements related to the opening of a new restaurant.
Tools: To achieve the aim mentioned above, the tools given in this article are template, sample, benefits and writing tips. In order to understand the entire process and to get full benefits, make sure to read the entire content.
The Template: The restaurant press release template is given below:
FOR IMMEDIATE RELEASE
[Headline] /*Restaurant name + main focus of press release (new opening, new menu, etc) + attractive news angle*/
[Sub-heading] /*A summary of 2-3 sentences.*/
[Location City], [Date]. [Restaurant Name] is pleased to launch [a grand opening/new menu/new branch] at [Location and date of launch, if relevant]. [How this announcement will help its customers + uniqueness of product]. [What launch/opening will provide to customers (discounts/show/event)]
[What is the background of the launch + what aim the restaurant strives for + what facilities it will be providing + how competitive or premium its service is].
[Quote from a top-level executive of the restaurant]
[Mention its online assets (FB, Insta, Twitter, etc) + delivery options + official website to check menu/appointment]
[Quote from the head chef/client, if any]
[Changes in restaurant sector + how the restaurant aims to ensure great service]
About [Restaurant Name]
[Restaurant background (establishment) + vision + mission (2-3 sentences max)].
[Email address] /*official email, not free ones like gmail, yahoo*/
[Location city and state]
Benefits of a restaurant press release
You will get the following benefits by issuing a relevant press release:
With many businesses and services operating in almost every industry/sector, the competition is huge. By issuing a press release, you make sure to get the initial mass coverage that is required for getting the early momentum. Since big PR portals have millions of visitors and they syndicate to many other sites, therefore the message conveyed through press releases reaches a large number of people. This is partially the reason why many startups and brands choose press releases as one of their preferred marketing medium.
Good Return on Investment
The cost required to get views and readership through press releases is much less than other means of marketing like PPC, offline advertising, etc. The syndication to many big and small sites generates plenty of views for the published content. If the content is good enough, it carries extra potential to get covered and published on other portals and sites.
What remains in sight gets sales. This holds true for marketing in almost every sector. By getting PR published on high-end sites, the brand value of a business/company increases. Once the basic ground for branding is created through press releases, it creates more options for getting coverage through word-of-mouth publicity.
The percentage of people who search for ratings and reviews online is growing every year and so the need to become visible on trustworthy sites is much more relevant now. If a person searches for your restaurant name in Google and comes across many articles talking about the restaurant, then he is much more likely to choose your restaurant over others. One surefire way to achieve this is by regularly issuing press releases.
As seen on Advantage
For businesses that appear on top portals, they can directly use the “As seen on…” logo on their website to showcase their credibility. It acts as a powerful signal of trust and is thereby used by many brands.
Opens New Gates
If the PR platform used for distributing the press release is big and has good syndication partners, then the chances of getting noticed and covered by journalists and bloggers increase many folds. However, one key element that must be noted here is that the PR content must be attractive enough to get noticed and published. Generic type PR will not get organic growth.
How to write and distribute a restaurant press release?
Given below are the tips that you must follow to ensure a good write up and coverage
1. Don’t start with promotion mode
Though press releases are employed by brands as one of their promotional strategies, it must not become direct in promotion. This means that the tone of writing content for PR must not sound promotional. A little aspect of promotion is usually ignored by many platforms but if it is overly done, then the PR might not get accepted in the first place.
2. Answer all relevant questions
For a restaurant opening, ask what questions are the most obvious ones. Try to answer the basic questions of what, when, why, where, etc in the PR content. One to two sentences are enough for each basic question. Don’t go into details as it might cause the press release to exceed the basic word limit of 600-700 words.
3. Make your key points clear
Try to make a list of all key facilities and specialties of your restaurant and include this in the PR. If you have visual material like menu or restaurant photos, then upload the photos to a social network or your website and provide direct links to reach that URL so that people can explore and feel your product/service much better.
4. Don’t Accuse Competitors
While showcasing the advantages of your restaurant is a good element in PR, accusing or demeaning competitors is not. Most big PR platforms don’t accept any PR which accuses competitors or carries statements that are harmful to other businesses.
5. No Chances of Late Corrections
As press releases do not remain on a single site, it possesses editing risks. Once the release gets distributed, hundreds of sites carry the same content due to which it becomes difficult to make any corrections later. Also, incorrect information can damage the brand value of a business. So one must ensure that the content for PR must be accurate.
6. Brainstorm Ways for Making the Content Attractive
No one likes to read general announcements. This is why press releases framed in a generic tone go unnoticed. Go through some viral content related to your industry and you will find that one of the important components for it is the attractiveness of content. Put some time to find out if you can make the content attention-seeking and compelling for readers. If the content is good, it has good potential for better coverage (if the distribution is proper).
7. Add more visual appeal
People remember images better than text. If you have images of restaurant, restaurant menu and recipes , then add it to your website or social network and provide the URL in the press release. This will get much better results in terms of gaining traffic and sales.
8. Distribution matters a lot
No matter how much time you have given for creating the PR, if it doesn’t find a proper authority distribution medium, then it will be of little to no use. All PR sites are not the same. Most bulk syndication services don’t add any value as they publish on sites that are hardly visited by anyone. Getting published on 100’s of junk sites doesn’t provide any value. Check out if your PR can get published on some top sites that are favored by Google in ranking and indexing.