If you have opened a new showroom, then one of the first things that you must do is a press release announcement. A press release for a new showroom is one of the cost-effective means to get quick attention to your announcement. Such a PR carries all the relevant details like the new location, key features, etc. This article has explored all the related dimensions like template, tips, example, distribution and writing. To get started, let us begin by exploring all the different aspects one by one.
Aim: Writing a press release for a new showroom and getting it distributed efficiently to get good media coverage and attention.
Tools: Any aim requires a certain process and tools to fulfil it. The tools that are given in this article for a successful PR are template, writing tips, example and information on distribution mechanism.
Template: The PR template for a showroom is given below:
FOR IMMEDIATE RELEASE
[Headline] /* [Company/Business Name] + Announces New [Showroom] + in [Place] + attractive news angle (if any) */
[Sub-heading] /* Short Summary of 2-3 sentences */
[Location City], [Date]. [Company Name or Business name], [area/sector in which it functions], is excited to announce its [new showroom] in [location + date, if applicable]. [Any special feature of the place like big area, near to some big landmarks + products/services offered + any offer for new customers or on opening day]
[Key people of the new showroom + their experience + how this showroom is in line with company identity and goals] (3-4 sentences)
[Quote from a C Level Executive]
[Current industry/sector trends + potential of industry + future plans] (3-4 sentences)
[Quote from any other team member/staff/customer]
To get more information on our new showroom, contact [email/phone] or visit [link of official website].
About [Business or Company Name]
[Background (when established, by whom) + vision + mission (2-3 sentences max)].
Media Contact:
[Name]
[Job Title]
[Email address] /* official email */
[Phone number]
[Website URL]
[Location city and state]
Benefits
The predominant benefits of a showroom PR include the following factors:
1 Faster Reachout
Any announcement made by a company or business is relevant only if it gets seen and noticed by people in a timely manner. To ensure that the announcement gets seen when it is relevant, the chosen medium must be able to generate attention quickly. A press release is a suitable means to achieve this goal as it generates 1000’s of views soon due to the network of sites involved in it.
2 The Secondary Results
If you issue a PR, then getting attention to your PR is the primary result. However, there is a long-lasting secondary benefit too in form of backlink formation. This will take place only if you have mentioned your official or any other website in the press release. The backlink formation is essential for the organic growth and performance of your website in search engines like Google.
3 Lasting Visibility for One Time Payment
Most advertising mediums use the pay as you go model, i.e. your product/service/announcement is visible only till the time you keep paying. With press releases, your visibility is secured with just a one-time payment as you can easily find your press release after 5-6 years of its release.
4 Grand Brand Makeover
To ensure that more people become familiar with your showroom business and to see it as a brand, one crucial thing is to get visibility across many platforms particularly news sites. One easy and cost-effective way to do so is with press releases.
Writing Tips
The top writing tips that must be followed for framing a showroom press release are:
1 Don’t Showcase Intellectual Level
While it is very good to be an intellectual, but this must not be echoed in the PR content for announcing a new showroom. The basic demographic who will go through your press release won’t be spending time to understand your PR. So if the readers don’t understand it in one reading or find it complicated, then it will adversely affect the interaction with your PR.
2 Remember, Errors Will Be Longlasting
If you write an article for your company website or a blog, there are chances to resurrect it at any time any error comes to your notice. With press releases, if you realize that some of the given statements are wrong/contradictory or inaccurate, then you won’t have many chances left because all sites that will be hosting your showroom PR will not allow you to make edits. Only a few percentage of them may allow and that too for a hefty fee. So in a way, the wrong data or information will remain forever.
3 Differentiate it Using a New Hook
PR’s that look common get average results. Can you associate it with some interesting angle like recent news or trend to make it different from the traditional PRs that people see every day? If you see examples of some press releases that got massive coverage, you will find that they had some unique and relevant point of view associated with them.
4 Make a Skeleton First
A prior plan is essential to come up with a good outcome. Similarly, before making a press release for a new showroom announcement, come up with the basic structure or skeleton so as to address all the accompanying information. Asking basic questions like who, what, where, etc can help in addressing most of the issues in PR.
5 Short is Much Better
In PR publishing, long articles don’t get good results because the engagement level decreases. If you feel that people might like to know in-depth on a topic, then it will be good to send them to the official website (by giving a link in the PR) for knowing more about it.
6 Opt The Short Form
Short-form press releases are good to read. If one tries to get into details of each and everything about the announcement, then the PR would become long and boring thereby getting poor results.
7 Don’t Write Like This
The content you are reading just now is an informal writing style and if you come anywhere near to this writing style in your PR, then your PR is sure to get rejected. A general rule that applies to all PR is that they must follow third-person writing only.
8 Conclude it With a Great Distribution
A good start for PR is only one side of the process, if it fails to secure a good end, then results won’t be convincing. A quality distribution can ensure that the showroom announcement PR reaches its full potential through high-end placements and a big audience size. So choose the distribution network wisely.
