If your office, restaurant or business has either shifted to a new location or is opening a branch at a new location, then one of the first things that you must do is to let the people know about it. One of the most suitable and preferred means to announce a new location online is by using a press release. A new location press release provides all the details that are necessary for the intended customer. It is also necessary to ensure that the restaurant, office or business does not lose its customers due to location shift or new branch. Through this article, we will cover all the different aspects of such an announcement from a readymade template that can be used to write a PR (press release) to benefits and final distribution. So without spending any more valuable time, let us get started.
Aim: To announce a new location through a press release and also to get the maximum reach and visibility for the announcement.
Tools: To fulfill our aim of location announcement, we will require tools that would make things easier. So we have a readymade PR template, example, tips for writing and distribution along with the benefits of issuing such a press release.
Template: The new location announcement template is given below
FOR IMMEDIATE RELEASE
[Headline] /* [Company/Business Name] + Announces New [Location/Branch] + in [Place] + attractive news angle (if any) */
[Sub-heading] /* Write a Short Summary of 2-3 sentences */
[Location City], [Date]. [Company Name or Business name], [area in which it functions], is pleased to announce [new office/branch/business/company] in [location + date]. [Any special feature of the region + nearby landmarks + why this location is better suited]
[Key team members that will be at new office/company + their experience + how this decision will benefit customers and company] (3-4 sentences)
[Quote from a C Level Executive on New Location]
[Current industry/sector trends + potential of industry + future plans] (3-4 sentences)
[Quote from any other team member/staff]
To get more information on our new location, contact [email/phone] or visit [link of official website].
About [Business or Company Name]
[Background (when established, by whom) + vision + mission (2-3 sentences max)].
[Email address] /* official email */
[Location city and state]
Benefits of New Location PR
You can avail of the following benefits from a press release announcement related to location
1 Fast and Furious
For any announcement, a company would like it to reach as many people within a short period of time. A press release is one of the most common as well as effective means to get the announcement out to the public along with generating the necessary attention. Further, a good distribution network can intensify the process and can provide much better results.
2 Brings More Organic Traffic
Distribution of press releases is just one direct aspect, the indirect benefit is availed by the website (website mentioned in PR). This happens because backlinks are one of the prime determining factors of a websites’ performance in search engines and sending out a press release for distribution creates many backlinks at once.
3 Pay Once, Be Visible Forever
With many other means of marketing, your message/product/service remains active only till you keep paying money. With press releases, this is not the case as your PR will be there on many sites by just spending once. Some sites may remove within a few months or years depending on their PR content hosting policy but the sheer volume of distribution will ensure that it will be online for a long period of time.
4 Gets the Right Start for Brand Building
Many businesses and entities regularly use high authority press release distribution services to get placement on some of the world-known sites. Using this strategy they develop their brand value which directly affects the sales, awareness and leads that are crucial for their business/company.
Location PR Writing Tips
Note the following tips before writing the press release regarding the desired topic
1 Academic Talent Must Not Pour Out
While you may have a good command of the English language and might have many power-packed words in your vocabulary, the same must not be reflected in your press release. A press release must be written in such a way that it must be easy to comprehend by the maximum number of people who come across it.
2 Errors Can Pose Troubles Later
While most PR services do say that they have editors to check and edit press releases before distribution, you must not be reliant on the PR portal as finally, it will be your company or business that will face the risks associated with errors be its brand image or legal.
3 Can you Relate it With Trends?
Most PR’s that people come across daily looks like the same professional and formal announcements. If you can mix an element of relevance with some current trends, then the number of sites and people who will interact with your PR will increase further. It can also give you links from some of the big news sites if the content is attractive enough.
4 Don’t Compromise on Relevancy
Every content has some key ideas to convey. If these ideas are not addressed properly, the content will sound incomplete and would not give good results. To remain relevant and to address the core ideas, ask all the associated questions and provide answers in one to two sentences for each of these questions.
5 Bulky PR is a Bad PR
Most press releases that you will find across the web have the typical length of 500-600 words. If you try to address each thing comprehensively in a PR, the PR will become bulky and very few people will read it in its entirety. So don’t get into details of all associated things related to the PR announcement.
6 Use Superior Forms of Engagement
Using ordinary text is good for conveying information but using photos and videos is far superior to text. There are numerous studies online that show the efficacy of images over text. One can use them freely in PR to ascertain good engagement.
7 Apply Third Person Writing Style for Content
Since press releases are supposed to be official statements, using the first person and second person in your writing style would make it casual and informal. So don’t go for words like We, I, Our, etc anywhere in the press release (Except in quotes). As a general rule, PR sites won’t even approve such PR if it is not written in the third person.
8 The dominance of distribution
Good content is only half the battle won, the final determinant factor is the distribution quality. If you opt for a cheap PR distribution that gets your PR on 100’s of unknown and unheard sites, then your PR announcement won’t get any good results. So always aim for a provider that can get you on big traffic and authority sites.