Has your company got a new client and you are willing to announce this online? You can utilize a press release to get quick attention along with many other benefits that are detailed in this article. With a ready-made template and example provided in this article, the task of writing and distributing a client announcement press release will become too easy. You just have to go through this in-depth article to understand all the aspects and then you are good to go. So without any further delay, let us start exploring all the dimensions.
Aim: To make an announcement for a new client utilizing a press release.
Tools: Any aim or target requires some strategy. For a new client PR, the best strategy is to become familiar with all the processes (tools) which are template, example and distribution tips along with benefits.
Template: New Client press release template is given below:
FOR IMMEDIATE RELEASE
[Headline] /* [Your Company/Business Name] + Gets [Client Name] + for [type of product/service provided] + attractive news angle (if any) */
[Sub-heading] /* 2-3 sentence for summary */
[Location City], [Date]. [Your Company/Business Name], a [new/leading/reputed] name in [type of industry/sector], is pleased to announce that [client name] has joined in as our new client for [type of intended product/services]. [Answer what features separate you from rest and what outcomes you deliver for the client]
[Your core team + their experience + how this will be beneficial to the client] (3-4 sentences)
[Quote from a top executive of your company]
[Achievments of your company + your core strength + trends in your sector/industry] (3-4 sentences)
[Quote from a top executive of the client company]
For more details on our [product/service], visit [website URL].
About [Client Company]
[Background (when established, by whom) + vision + mission (2-3 sentences max)].
About [Your Company]
[Background (when established, by whom) + vision + mission (2-3 sentences max)].
Media Contact (Client):
[Name]
[Job Title]
[Email address] /* official email */
[Phone number]
[Website URL]
[Location city and state]
Media Contact (Your Company):
[Name]
[Job Title]
[Email address] /* official email */
[Phone number]
[Website URL]
[Location city and state]
Benefits
The most significant benefits of such a press release are:
1 Conveys it Faster
If the required speed is missing, the announcement can become obsolete or of less significance. Press releases have the required mechanism to generate views and attention faster and are therefore used by many big and small businesses regularly. One factor to note here is that if the PR service provider has low-tier distribution, the results would not be as good as expected.
2 More Leads and Sales
If you issue a press release, one immediate and apparent benefit is the amount of attention that your announcement gets within a short period of time. However, the other benefit is that many new sites have started linking to you due to which your ranking in Google is positively affected. When you rank better, you get more traffic which translates to more leads and sales.
3 Longevity for a One-Off Fee
If you have some new product/service or announcement, then you will have to keep paying on money to ensure its visibility online (through many marketing methods). With press releases, this is not the problem as they take a one-time flat fee and distribute it to 100’s of sites due to which your announcement becomes visible for a very long period (typically in years) on different sites (depending on sites’ policy of hosting PR).
4 Right Start for Branding
Branding is one key element due to which companies/businesses can get an extra edge over their competition in sales and leads. A very simple and hassle-free method for this brand building starts with getting out press releases regularly through quality distribution service.
Writing Tips
For a client PR writing, note these given factors before you start the writing:
1 Content Must be Effortless to Grasp
With people having short attention spans, it will be counter-productive to go for tech-sounding or complicated content writing. While writing the PR content for announcing a new client, always try to make sure that every sentence would be effortless to grasp by an average reader.
2 Make it the Real Final one
One key thing that can cause various issues later is the correctness of the content of PR. A PR that contains errors will find a very hard time getting edited because of the involvement of a large number of sites with each of them having a different set of rules and regulations for editing. Some random sites that pick up your PR from the main PR sites are usually auto-updating crawling sites and their owners do not even see or read any related queries. So wrong or inaccurate PR can become a trap and you must therefore ensure that the PR will not require any more corrections later.
3 Is Transformation Possible?
Most press releases are just like the typical formal piece of content. They do get some views and attention but they are not something that would spike big interest. If you can transform it into interesting content by using out-of-the-box thinking, then the results are sure to magnify. However, transforming a PR does not intend to use a clickbaity headline or exaggerated content.
4 Address all basic questions
While it is impossible to think of all the questions that a PR reader can think of (regarding your announcement), you must include answers to the most suitable and pertinent questions. A good way to handle this is to use a PR template along with asking basic questions like who, what, where, how, etc and providing information on these questions
5 Large PR is Small
A large PR is small in terms of delivering results. This is because large PR’s don’t get much traction from people and they fail to keep the reader engaged. Even in the template given earlier, it is advised to explain every associated factor in 1-2 sentences each.
6 Enhance PR with Photo
Is adding a photo or video relevant to your client announcement PR? If yes, then you can either create a photo/video yourself or can get a freelancer to do the task. PR’s that have multimedia files fare better than plain text PR and you can thereby use it to your advantage.
7 Don’t Let it Become an Advertising Content
Though many times PR’s are used as one of the advertising methods, there is a fine line after which it can get rejected or its distribution can suffer. You can go through some similar PR’s in your category to get a basic understanding of the writing style.
8 Get Your PR on Top Sites
Do you know that you can get your press release for a new client to appear on sites like Yahoo, Associated Press? It is possible if you select a good service provider for distribution. So after writing the PR, see if your chosen distribution provider can get you on such sites.
