Once you have published your new book, the next thing that you want is to let people know about it. No matter how much time and effort you have put up for writing the book, if it is not supplemented with the right marketing, people won’t know about it. So the first step to get started is by issuing a press release to announce your book launch. In this detailed article, we have covered all the required aspects so that you can get a thorough understanding of making your book launch press release a success. So let’s start examining the different parts one by one:
Aim: To generate attention for a new book launch through a press release.
Tools: The main elements (tools) that will be required for this purpose are template, example, main benefits and top press release writing & distribution tips.
Template: A ready to use template for the book launch press release is given below:
FOR IMMEDIATE RELEASE
[Headline] /* [Author Name] + Releases + [Book Title] + attractive news angle (if any) */
[Sub-heading] /* 2-3 sentence for summary */
[Location City], [Date]. [Name of the Author] has come up with [type/genre of book] titled [Book Title]. [Key topic of the book + how will readers benefit + where readers can find and purchase it + any introductory offers].
[Speciality of Author + Experience (any previous famous books, if any) + How it (book) Started? + About Book Publishing House + Why is it Unique/Different] (4-5 sentences)
[Quote from Author]
[Few more details on book sub-topics + challenges in writing + supporting people and/or organizations] (3-4 sentences)
[Quote from Publishing House/Reviewer/Critic/Supporter]
To know more details on the book, visit [social media page or website URL].
About [Author Name]
[Background + Future plans + Studies (2-3 sentences max)].
[Email address] /* official email */
[Location city and state]
The most essential benefits which you can get by issuing a press release for a new book are:
1 Creates Quick Awareness for Announcement
Your new book launch announcement can get faster reach and visibility by using the press release as the medium. The involvement of a large number of partner sites along with the distribution through feeds allows a press release to get seen by thousands of people in a short period of time. There are also automatic news aggregating blogs that publish press releases due to which it adds to the overall visibility.
2 Assists in “Spill-Over” Effect
A new book launch press release does not remain limited to only the sites associated with a network. If the PR has an interesting news angle, it can get noticed by news editors and can get published on other authority sites thereby adding to the visibility of the announcement.
3 Makes Your Business/Service More Recognized
People usually don’t trust any business, service or company that they come across for the first time. This is why people search for reviews of many businesses/services online. If you use press releases, then people searching about your book will see your name across 100’s of sites which is sure to build up a good impression which is much required for generating sales and awareness.
4 Opens New Marketing Channel
Press releases posted on quality and authority sites tend to secure a good ranking in search engines. Due to this, it acts as a new channel for sending visitors to your website or social network which means more opportunities to make sales and conversions.
Before you start writing the press release for a book launch, note these points to ensure better results.
1 Catchy Gets Better Results
One aspect of getting visibility comes from the distribution itself. The other factor that supplements visibility is the attractiveness of the content itself. If the headline is catchy, followed by an attention-grabbing PR body, then the book release PR is sure to get much better benefits in terms of visibility than a normal traditional PR.
2 Achievements Must be Showcased
This point is simple. If you have any achievements, make sure to mention them in the book press release in 2-3 sentences max. Achievements provide a sense of trust in the author of the book and it adds to your benefit.
3 Be Straightforward to Avoid Attention Issues
Low attention span is becoming more prevalent with time. If you further complicate it with complex and technical writing, the results are sure to get worse. Keep the entire content very simple to make sure that people read it fully.
4 Are Vital Things Missing?
For a press release, certain things that are very closely associated with the announcement must not be missed else the content would feel incomplete. To make sure that you don’t miss the vital things, ask the basic questions like what, where, when, why, etc and provide answers to all the questions that are applicable.
5 Different File Types
Do you know that you can enhance your press release by adding files like images and videos? Though many PR sites won’t accept such files, you can bypass it by uploading these files on your website first and then providing the link in PR. If you don’t have any such files, you can get it done from a freelance site.
6 No Improvement Possible Later
If you want to add or remove something to your book announcement press release later or want to correct some statistics or details, it won’t be possible because the large number of sites that will carry your press release will become a serious constraint. Some sites may allow but most won’t, so you won’t have much chances later. To prevent such conditions, ensure that the PR is perfect from all dimensions.
7 Don’t Become Too Much Explanatory
In a press release, you are required to provide crucial information only in a concise manner. If you start explaining each and everything, your press release would become too lengthy which can cause it either to be rejected or to be less read.
8 Make the Best from Distribution
A wonderful and carefully crafted press release won’t yield good results if the distribution is not good. There are some sites that can simply blow up the traffic and visibility. If your PR distributor doesn’t have access to such powerful sites, then the distribution might not fetch good results for publicity of your book.