If you have come up with a music video, then getting it announced online is really significant to jumpstart the marketing buzz. A press release is a powerful mechanism that can help you to gain much-needed attention online. A music video press release has several dimensions related to it that determine how successful it will be. We have covered all the various dimensions related to a music video PR in this article. So let us discuss the related dimensions one by one.
Aim: Successful launch of a music video press release for getting public and media attention.
Tools: Template, example, writing tips, key benefits are the main tools that will help in writing and distributing the PR.
Template: The template for a music video PR is as given below:
FOR IMMEDIATE RELEASE
[Headline] /* [Name of Artist/Band/Production Company] + Releases New Music Video + [Name of Video + Genre] + attractive news angle (if any) */
[Sub-heading] /* 2-3 sentences for summary */
[Location City], [Date]. [Name of the Artist/Band/Production House] is excited to announce the release of a new music video [name of music video] on [date, if applicable]. [Genre of the music video + inspiration + how people can buy/access + any offers on launch day or for first few copies].
[Speciality of the music video + any previous work + key people (musicians, composer) and their experience] (3-4 sentences)
[Quote from the main artist of music video]
[Discuss the main target audience + how it started out for the lead artist and team + any future plans/events related to the music video launch] (3-4 sentences)
[Quote from any person in the production company or another artist]
To get more information on the music video, visit [social media page or website URL].
About [Production company/Artist]
[Background + vision + mission (2-3 sentences max)].
Media Contact:
[Name]
[Job Title]
[Email address] /* official email */
[Phone number]
[Website URL]
[Location city and state]
Benefits
The following are the benefits that you can gain by issuing a press release for a music video launch:
1 Paves Way for Brand Building
Do you know that most public relations companies utilize press releases as one of their key tools to build a brand image of a company? The only difference is that they charge many times the amount that is required for doing the press release. You can therefore utilize press releases directly to build the brand value of your personality or company without going for any third-party public relations firm.
2 Big and Quick Buzz Creation
Though a company or business submits the press release to any one site, the actual distribution process ensures that the PR gets published on many news portals and sites. Depending upon the kind of network you have chosen for distributing the music video PR, the results can vary but on average, your PR is sure to get seen by thousands of people within 48-72 hours. The overall traffic to your PR starts fading a few days after the publication of the PR but the speed with which it gets the initial traction is simply great.
3 Positive Website Performance
If you have added your website link in the press release, then all the sites where your press release gets published to become the backlink contributor of your website which improves the rank of your website in Google. This means that press releases also help to get direct traffic to your website by helping its link structure.
4 Unfolds Better Opportunities
At any time if you seek a sponsor, investor, financer or media publication of your production house or business, then the likelihood of acquiring a positive response increases if you have become successful in establishing your brand identity (through press releases). This happens because people normally don’t feel comfortable or interested in a business or names for which little to no information is available. So getting press releases issued regularly acts as a good reputation builder.
Tips
To get started with an announcement for music video through press releases, take these factors in mind:
1 Easy Content Gets Big Appeal
Though press releases are formal and professional statements, they get much better results if they are written simplistically. This is because people respond better to simple content and this improves the overall readability.
2 Strengths Must be Highlighted
Be it products, services or people, make sure to mention the key strengths. You can also mention awards and recognition from known and reputed organizations in your press release as it helps to add the much-required element of trust in your PR.
3 Keep it Short
A press release is convenient to read only if it is short and straightforward. Though there is no set benchmark for word count in a press release, you should not go above 500 words in most cases unless it is too much required to be detailed.
4 Confusion or Clarity
After someone goes through your PR, does it provide clarity or confusion to the reader? A good PR is one that gives answers to the most elementary and pertinent questions related to an announcement. One good way to ensure a complete PR is to keep in mind the basic questions of who, what, when, where, why, etc and to address the relevant ones accordingly.
5 Different Performs Much Better
Just getting out a professional and formal press release won’t be any different from the hundreds of such press releases issued daily. This will result into a similar level of attention and coverage as most of such PR’s get. If you spend a little more time thinking of new dimensions that could make the music PR creative, then the result will be many times better.
6 How Dynamic it Feels?
Just using plain text announcements is traditional and lousy. You can create dynamicity by adding more types of files like images and videos. People share images and videos much more than text and you can use this behavior to your advantage.
7 Accuracy Cannot be Compromised
One major drawback of a press release is that it is not possible to add or remove any content from the press release once the PR gets published. Though a handful of such sites may allow editing for some charges, most of them won’t. So your mistakes will remain for a long period of time and it can cause legal risks as well as a negative perception of your brand image.
8 Go Big on Distribution
How significant is your music PR distribution will decide the type of results achieved from the press release? Making it to the top sites like Yahoo, AP, etc must be your topmost priority for distribution as they get big traffic and drive good viewership.
