Released a new music video or have a new announcement related to the music industry and don’t know where to start? The first step for getting swift and good coverage starts with a press release. A music press release is a right medium to let the people know what you have to say/offer. PR (press release) has various components that you need to understand before writing and distributing it. If you launch a music PR after going through all the required details, then your PR will yield better results. To provide you with the best results, we have provided a music PR template, example, writing tips and top benefits. Let us know each of these points one by one:
Aim: To announce a music launch/news through a press release and to get good results from the PR coverage.
Tools: To successfully achieve visibility for music launch/news, we have provided tools and tips like music pr template, example, writing tips, advantages. We have also provided a sub-section on the distribution as it is one of the most vital aspects related to a press release.
Sample Template: The template for a music press release is given below
FOR IMMEDIATE RELEASE
[Headline] /* Artist/company/band name + main focus of press release (new music launch/new album/agreement etc) + attractive news angle */
[Sub-heading] /* A summary of 2-3 sentences.*/
[Location City], [Date]. [Artist/company/band Name] is excited to announce [type of announcement like new release, new partnership, etc]. [launch date, if any]. [what is the music theme, genre].
[Past work of artist/band + achievements + key team/band members + experience in this field] (4-5 sentences)
[Quote from the main artist/company head]
[Discuss recent shifts/trends in music industry + how they expect the future scope of music industry + what are their future plans + how their work is relevant to the present audience] (3-4 sentences)
[Quote from a partner/team member]
[talk about what is exciting about this release/launch]. For detailed information of the [launch/release/partnership], visit [website/social media] or reach at [email/phone number].
About [Music Company/Band]
[Music Company/Artist/Band background (when establishment, by whom, initial days) + vision + mission (2-3 sentences max)].
[Email address] /*official email, not free ones like gmail, yahoo*/
[Location city and state]
Music press release benefits
A press release related to a music-related announcement has the following benefits:
Quick Spread and Outcome
A press release gets spread quickly to many sites (within 24-48 hours) due to which the reach and readership achieved is great. A typical PR platform distributes to average of 200-250 sites. If the distribution includes authority sites, then the traffic potential and results will be further enhanced. We have discussed distribution later in this article.
If a person types the name of your music band/album or artist in Google and doesn’t find anything except your website and social network, then it gives a bad impression about you/band/album/company. However, if he sees multiple reputed portals carrying information about your album/personality/company, then it creates a good impression and helps to enhance brand image.
Helps in Successful Outreach
Outreaching to music industry-specific blogs and news portals is one of the common promotion strategies. However, the results of an outreach become better if the recipient finds that the outreaching entity is credible and popular. This perception of credibility and popularity can be easily built by using press releases.
No investor or sponsor would like to devote time and money to some unknown entity. By sending out a press release, you create an identity online and any person can find more information about you. This leads to influence decisions related to partnership and sponsorship opportunities.
Helps in Search Engine Ranking
Search engines particularly Google lays significant weight on backlinks for determining the position of a site in its ranking criteria. By issuing a press release, your website gets a good backlink portfolio which helps your site rank positively. This further leads to an increase in traffic and conversions (sales/leads).
Spill Over to Other Sites
If the press release is catchy and interesting, it will get picked up and covered by other sites which will magnify the results. This is due to the fact that most big PR platforms send out their published PR’s to multiple channels (feeds, social network) which increases the chances of voluntary coverage.
Best Writing Tips for Music Related Press Release
1. Explore New Angles
Find out the best and interesting elements of your press release. See if you can utilize it creatively to create a catchy headline and content. A creatively written PR will open much better possibilities than a generic written PR that people have become used to.
2. Answer all Pertinent Questions
For a music launch, explore all the basic questions that are possible to arise and answer them in your PR. Generally speaking, questions like what, why, when, where and who must be answered. After going through a press release, it must not give a feeling of an incomplete PR.
3. Give Chance to Explore More
For your music-related announcement, upload all files (music, audio, video, photo) on your official website or any other website and provide the link in PR. By doing this, people can interact with your content better and it will also open more chances of getting your content distributed.
4. Utilize Key Benefits
If you have any achievements or big sponsor or some major artist in your team, make sure to utilize it fully. If some big name is associated with your music launch/album, then you can utilize their social network to showcase your recently done PR and can get more visibility and traction.
5. Make the Content Simple
The content of PR must be made simple and fluent. An average internet user doesn’t like reading complex and technical stuff. This factor also affects the readership, so don’t go for showing vocabulary skills while writing PR.
6. Third Person Writing Only
Writing in the third person is a basic requirement for almost all press release portals. It implies that using words like I, You, etc is not suitable for a press release body. Such words can, however, be used inside the quotes section of a press release.
7. Mistakes Become Immortal in PR
If you write an article and publish it on your site, you will have every option to go back and correct it anytime. With press releases, this option is closed because the distribution is big and the content is spread on 100’s of sites all under various ownership. So asking for corrections after publishing is just impractical. Some sites might accept such requests for some extra charges, most won’t allow that possibility. So ensure that the PR has no mistakes as the possibility of correction later is not feasible.
8. Distribution Rules Results
No matter how exciting the content is and how useful it will be for readers, if the distribution is poor, the results will suffer. By poor distribution, we mean that the distribution lacks authority sites like Yahoo Finance, Associated Press, etc. Some sites are traffic giants in the PR industry and they can provide quality results owing to the reputation they enjoy in Google ranking. If you can get PR there, you can get good benefits else there is no use of getting visible on low traffic and junk sites.