If you are looking to grow your HVAC business, then having an HVAC marketing plan is as important as having well-skilled labor because without good marketing, you are giving away many potential customers to your competitors. Old HVAC business marketing techniques like cold calling everyone and using yellow pages is not a feasible option as it is too untargeted. With growing competition in this sector, you need to adapt to the changes to remain relevant in competition or else other businesses will employ better marketing strategies and will cut the market share.
One good and vital point to understand here is that often old and established businesses in the HVAC industry do not try out new marketing methods as they have consistent work coming in. This leaves plenty of room for new HVAC businesses to increase their customer base by aggressively focusing on new advertising strategies. So let us get started with some power-packed working tips for getting customers to your business.
1) Press Releases
Press releases are one of the most commonly used marketing strategies used by many businesses and services. By issuing press releases for your HVAC business, the most significant benefits that you will get are:
A) Fast spread of your announcement/content on many big and small websites.
B) Will generate thousands of eyeballs (i.e. attention) to your press release announcement.
C) Will fetch a valuable and diverse set of backlinks for your HVAC website which is an important SEO factor.
D) It will help to build your HVAC business brand value.
E) It can also lead to voluntary pickup of your press release by big media houses or industry-specific sites.
So these multitude of features makes press releases as one of the top HVAC contractor business marketing methods.
2) Customer-Oriented Website
Having a website means owning your HVAC business digitally. But most HVAC businesses nowadays already have websites for them, so what is the big deal? The big deal is to make the website competent enough to convert most of its visitors into actual customers. This can be done by making the following changes to your website.
A) Make the site professional and with a clean interface.
B) Don’t let the visitor wonder for contact information. Make it prominently displayed on the front page.
C) Have a ready appointment booking form or free inspection/quote form on the front page to grab contact information of urgent service-seeking customers.
D) Make the site to load faster by adhering to various file compressing and caching guidelines.
E) Get the website to adjust as per different mobile devices i.e mobile-friendly so that you don’t annoy those prospects that browse through their mobile devices.
F) Keep track of visitor to conversion ratio and take steps to increase it regularly with a good landing page experience.
G) Mention testimonials, accreditations and best features of your HVAC service prominently.
H) Use a video on your main page to engage visitors better.
3) Right SEO Technique
For people seriously looking for HVAC contractor marketing ideas, deploying right SEO technique is a must. If you have a website and are expecting the visitors to find you online, it isn’t going to happen in absence of the right SEO optimization. To stand out from many competitors, make sure to rank on the first page of Google for HVAC service-related keywords in your location. By keeping up to date with the ever-changing SEO rules, you will be able to get traffic (and sales) consistently from search engines. Any good SEO agency can be utilized to handle this factor for your business.
4) Social Media Marketing
Social media marketing for an HVAC business is rewarding in the long term even though it takes some time initially to get your presence noticed there. During the initial phase of getting social media accounts on top platforms like Facebook, Insta, etc, you will have to consistently create good interesting and non-marketing content. This will add up your followers over time after which you can start doing marketing content more often. If you go aggresive in your HVAC business marketing during initial days as some business/services do, you won’t get good results. So take some time to establish your presence and then go along the hvac marketing route. Another way to utilize social media is to join big groups (local) and ask the group mods to promote your business for some fees.
5) Paid Advertising Online
In order to get started faster with generating leads for your HVAC business, paid advertising is one of the best options. The two best platforms that are known to give good results with paid advertising are Google Ads and Facebook Ads. Both these platforms have their own set of technicalities for creating and running ads with Google Ads being more expensive but more targeted lead generation platform. However, wrong targeting and optimization in any ad platform can lead to negative spending and therefore it is advised to get an internet marketing agency to handle paid advertising or if you want to take care of it yourself, then learn the fundamentals and start with low budget initially.
6) Email Marketing
To make the most from your website visitors, having an email marketing module for your HVAC business/service is a must. You can collect the email addresses of your site visitors either by giving them a free ebook or discount coupon or some other offer like free quotes or estimation. This will inturn help you to build an email list so that you can easily remain in touch with the website visitors. By using email marketing for an HVAC business, you can add extra revenue for your business. You can also tie up with any other local business that has a good number of email subscribers and can ask them to send your marketing message in exchange for some predecided amount.
7) Video Marketing
Videos are known to have a much better rate of conversion than traditional text content. You can add videos on your other online marketing channels (website, social media) and can see a rise in conversions from the same level of traffic. Also, you can post such videos on Youtube so that whenever any interested customer would like to get more data about your company/business, they will find these videos which will give you more sales and will also increase your brand value.
8) Using Competitors to Your Advantage
You can write dedicated posts around some of your competing HVAC business names on your website followed by optimization so that you stand better chances of attracting some ratio of those customers who would have otherwise chosen your competing HVAC business. This same method can also be creatively used in a much effective manner by using Google ads and by putting the name of your competing HVAC businesses as keywords. It is one of the indirect ways of marketing a HVAC business.
9) Getting Referrals from Other Businesses
You must try to establish connection with all such businesses/services that can send customers to your business. Some of the good candidates for this partnership or referrals include electronic appliance businesses, real estate developers, building contractors, safety consultants, architects, etc. In order to stand better chances of being referred, you can give them commissions or gift cards or free service for them.
10) Pay Per Call Affiliates
In order to tap into the potential of 100’s of affiliates promoting your HVAC business, you can join any pay per call network. By using a pay-per-call program, you can decide how much you want to pay an affiliate who brings a qualified call (phone call) to your business and then accordingly proceed with the setup. You can also set filtering parameters like which location calls will be eligible, call duration, calling hours, etc. This method will ensure that many other people will do marketing of your HVAC business while you will focus on the core business aspects.
Apart from official websites of HVAC businesses, many known directories and sites also tend to attract big traffic from search engines. Some of these directories include Yelp, Crunchbase, HomeAdvisor, etc. By taking a one time effort for making your business profile on these sites, you open up a new opportunity to gather HVAC business leads.
Many people nowadays do not go for a service/business without finding reviews of it. The Internet has made it much easier to find reviews of a business/company and if you don’t pay attention to this, you will be losing a decent share of your to-be customers. Maintain a healthy review of your business across all big platforms online by actively monitoring reviews and resolving the negative ones soon. To get good reviews, you must always render the best possible service followed by reminding the customer to leave reviews. Overall, good number of good reviews can help in growing your HVAC business faster.
13) Content Marketing
By targeting local low competition keywords related to HVAC business, you can create multiple blog posts on your website with each blog post sending you visitors passively. The two main components to achieve this are low competition long keywords and good SEO optimization. To get an idea of such keywords, you can try any good keyword explorer tool or can outsource this entire marketing method to some agency.
Influencers can help your HVAC business to be known by thousands of people locally. For this, sort out and select some local social media influencers from any influencer searching portal online and then collaborate with them to get your message across to their followers. Depending on your budget, you can find influencers with a big and small following. The most crucial thing you must remember here is that the influencer must have a good number of followers from your location and the followers should not be fake profiles.
In order to get your HVAC marketing message shared across many social media profiles, you can host competitions or rewards with the condition that all people who share your message will be eligible for a reward. If the competition is rewarding and attractive enough, you will find many people actively sharing your message to their friends and followers. The good news is that there are many apps too that allow you to host such competitions.
While social media platforms like Facebook, Insta are good for getting customers, LinkedIn is good for connecting with and serving commercial clients for a HVAC company/business. Most businesses like to tap into commercial clients as the order value is big and the profits are way more. So you must also consider LinkedIn marketing for hvac business to grow your business revenues faster.
17) Custom Merchandise
Have a set of custom merchandise (pens, T-shirts, calendars, mugs, diaries, etc) ready to add a creative tint to your marketing. You can get these products custom printed with your HVAC business name online followed by gifting them to your customers and referring businesses. By doing this, your one-time customer will get a better experience which will enable him/her to become loyal to your business thereby getting you repeat business.
18) Community Events
One of the offline methods to generate awareness of your HVAC business is by participating in community events and even sponsoring or co-sponsoring such events. It will allow you to maintain a face to face communication with local people which is a very big factor in generating brand awareness and sales for your HVAC business.
19) Text Marketing
Text marketing can easily aid HVAC business advertising. People attend to text messages much more than email marketing and most other forms of marketing. You can choose a text/sms marketing company to reach customers locally. You can also announce rewards/discounts and other important messages from time to time to a broad userbase locally using text marketing.
20) Offline Marketing
Though online methods of marketing are becoming more dominant due to ease of analysis and targeting, you must not lose sight of offline marketing as some proportion of the population who are not active online can be better reached with offline marketing. It can also work as a complement to online advertising of your HVAC business. The most common offline marketing methods for your HVAC business can include newspaper ads, flyers, banners, etc.
To remain relevant in competition, upgrade your equipment and operation style. If you are early to adopt changes, you will stand ahead of your competitors in serving more customers effectively. For this, keep an eye on your industry news and accordingly adopt best practices.
We hope that you get some very exciting HVAC marketing ideas through this article that you can implement and profit from. For any doubts or new ideas, just interact with us in the comments below.