Have something to announce related to a fashion show, collection, brand or event? A press release is a perfect way to get started. In this piece of article, we have covered the A to Z details of a fashion press release. It (the article) includes press release writing tips for fashion show/event/brand along with a ready-made template that you can use to frame the PR easily. Example and distribution tips are also included to make the entire process smooth and easy. So let us get started with the details:
Aim: To successfully write and publish a press release for a fashion-related event/show in order to get good coverage and attention.
Tools: The tools provided here (in the article) are ready-made template, example, advantages, writing and publishing tips. Make sure to read the full content to ensure that the aim is achieved successfully.
The Template: The fashion press release template is given below:
FOR IMMEDIATE RELEASE
[Headline] /*fashion company name + main focus of press release (launch, event, new portfolio, etc) + attractive news angle*/
[Sub-heading] /*A summary of 2-3 sentences.*/
[Location City], [Date]. [Fashion Company Name], a [new/renowned/emerging] fashion company, is pleased to launch [new product line/event/changes]. [Location and date of launch, if relevant]. [For whom this is designed/targeted]. [How this announcement will help its customers + uniqueness of product].
[what has been the core product line/achievements of the company + how this event will add value to the company + how the public can participate or get special offers].
[Quote from a top-level executive of the fashion company]
[Mention prominent clients]. [Facts and figures for growth]. [Showcase some of the top features of the collection]. [Notable fashion designers working for the company]
[Quote from a designer or client]
[Impact on the company on fashion industry + future plans for expansion/customer + expertise area]
About [Fashion Company Name]
[Fashion company background (establishment) + vision + mission (2-3 sentences)].
[Email address] /*official email, not free ones like gmail, yahoo*/
[Location city and state]
Advantages of issuing the press release
The benefits you can get from such a press release announcement are listed below:
If any event/show/brand needs to get in front of media and people, then one of the most common methods employed by brands is by issuing press releases. Since press releases find placement on many syndicated partners of press release platforms, the visibility is enlarged. Big brands regularly issue press releases to remain in focus. The cost incurred for issuing a press release is much less than the results (visibility) it gets. It is therefore a preferred means of marketing by startups and big brands alike.
Companies/businesses that remain in focus regularly get better results in terms of building brand value. People nowadays look for reviews of a company before making a purchase decision. This is also true for media people and industry experts who look out for relevant news about companies/brands while creating content. Getting seen on big portals through press releases gives an excellent opportunity to get more recognition online.
Attracts More Sponsors and Investors
Sponsors and investors look for the authenticity of a business/service/brand before dealing with them. Having many articles and press releases about the brand/company online is one of the effective ways to create a good impression and to attract more partners.
Once the press release gets published on common and popular platforms, the brand/company can use the name of publishing entities on their website. This adds more trust in website visitors.
Opens More Sources of Coverage
Apart from being a press release publishing platform, many big PR portals have their feeds subscribed by many bloggers and journalists. This means that whenever a story/PR is published on such top-level platforms, the notification on new PR’s reaches out to the subscribed group of people. If the PR is created creatively with some unique angle, then it stands a good chance for getting voluntary republished on other big news sites and blogs.
Fashion press release writing and distributing tips:
Keep these points in mind for a good and successful write-up and distribution
1. Don’t Get in Promotion Mode
Even though most companies and brands issue press releases as one of their marketing tactics, this does not mean that the press release itself must sound like a complete marketing template. If the promotional aspect is feeble in a press release, then most probably it will go unnoticed. But if it has more aspects of promotion, then it will be rejected by most of the credible platforms.
2. Answer Basic Questions
If the PR is for announcing a new fashion brand/event, then first ask what are the most basic and relevant questions that are related to this announcement. Answer these basic questions while keeping in mind the general word limit of 600-700 words. The PR must not sound like an incomplete piece of information.
3. No chance for making corrections
Once the press release gets published, there is no room for making corrections because it will get covered by various sites that are owned by different entities. It will be a tedious task to go to each and every site and ask for corrections. Also, most sites charge hefty correction/deletion fees after publication. So make sure that the information given is accurate and won’t require any edits later.
4. Keep the tone indirect
Unlike blogs where one is free to use words like I, We, You, etc, press releases are different as they require the content to be in third-person only. The only way to include direct reference is within the quotes.
5 Don’t Accuse
While writing a PR, if there is an instance of accusation on either a competitor or any third party (public/private), then the press release would get rejected by 90% of platforms. Most PR sites don’t get into the trouble of publishing anything controversial.
6. Keep brand factor as core
While distributing a press release, many services promise to publish on 100’s of platforms. People who are new to the PR scene are unaware that unless the release gets covered by big sites, it won’t get much traffic and visibility no matter how big is the list of publishing sites. Only a handful of sites have maintained the trust of Google due to which their PR’s get good ranking (and thereby traffic) in Google.
7. Play with the content
Don’t create a generic press release that people see daily. List down all the key points that can be creatively used to make the press release interesting. What stands apart gets the most attention. This is true for press releases too. Make unique and compelling headline and content and you are sure to get more pickups and coverage. Your PR will just get a fraction of seconds to catch the reader’s attention. Use the headline wisely to make it unresistable for any reader. However, don’t become clickbaity during this process.
8. Add more assets
If people want to explore more information about your announcement, give them a way through social media profiles, website, videos, photos. Include link to your website and social media so that people can know better about your brand/event/announcement.
9. Distribution is the real king
No matter how attractive your fashion press release content is, if it lands on unknown sites, it won’t get good results. Make sure to get published on authority sites so that you can get both visibility and quality backlinks.