Want to announce something relevant to entertainment? An entertainment press release is the best way to get the word out. Most big entertainment companies regularly employ press releases as their first marketing tool for announcing something new as it has various benefits that are explained later in this article. To get the maximum results from the entertainment press release announcement, we have provided all modules required for a successful release. You will find the template, example and tips in this article. To achieve the best benefits, make sure to read the full article.
Aim: Issuing an entertainment press release to get effective exposure to the announcement.
Tools: For the purpose of achieving this aim, you will find template, example, benefits and writing tips in this write-up. We have also explored distribution methods to ensure the best possible reach and results.
Sample Template: The entertainment PR template is given below
FOR IMMEDIATE RELEASE
[Headline] /* [Company/Business name] + main focus of press release (new film/series/campaign/agreement/sponsor, launch, event etc) + attractive news angle*/
[Sub-heading] /*A summary of 2-3 sentences.*/
[Location City], [Date]. [Company/Business Name], a [reputed/emerging/new] name in [type of industry], is delighted to announce [new announcement]. The new [launch/event/film/series] is scheduled to go live at [date/time/location]. [What can be expected from this]. [Any special offer for launch day]
[previous achievements of the company + future plans + brief summary of main team members + how it is relevant to people/media/industry]. (3-4 sentences)
[Quote from a top-level CEO/CMO/CFO/President of the company]
[Talk about the current changes/trends in the specific industry + what is the future scope of industry + how this event/announcement is relevant to industry]
[Quote from a sponsor/partner/customer]
[talk about how successful it is projected to be]. For detailed information of this announcement, visit [website/social media] or reach at [email/phone number].
About [Company name]
[Company background (establishment) + vision + mission (2-3 sentences max)].
[Email address] /*official email, not free ones like gmail, yahoo*/
[Location city and state]
Top Benefits of an Entertainment PR are:
A press release carrying an announcement related to the entertainment industry has the following benefits
Get Faster Attention
With the level of syndication network in a typical PR distribution, the announcement gets published on many sites at once. If these publishing sites are of high authority, then the amount of traction and traffic for the distribution is magnificent. It is one of the major reasons for press releases being regularly used by new and old businesses and companies alike.
Pushing Brand of the Company
Press releases get syndicated on many sites, some of which are old and reputed sites. The organization related to the entertainment PR announcement gets a good push to its brand-building efforts by getting its name of such brand sites.
Links and Ranking factor
Backlinks are crucial to ranking a website in Google. With 100’s of placements through press releases, the overall link portfolio of a website is enriched which positively propels the ranking of a site. This increased ranking in search engines means more traffic and more attention to an organization.
Good Return on Investment
If we compare various means of marketing strategies, then online marketing is much more affordable and effective than offline marketing. Even within online marketing, there are many ways to approach like pay per click, pay per impression, guest posts, press releases, etc. Out of the various ways, press releases fare much better due to mass syndication.
Leaves Good Impression
Every entity (individual/business/investors) wants to associate itself with a known and reputed partner. By actively publishing press releases to remain in news, it creates a good impression among present and potential future partners. Organizations/individuals/investors feel more confident to associate their name with an organization that is known to keep its marketing efforts consistent.
Provides Crucial Tips
If a journalist or industry expert blogger wants to create an article on your organization, he would need references and articles related to it. By getting press releases out regularly, you create a web of such materials that can be used for writing content related to your entertainment company.
Tips for writing an entertainment press release
1. Give all Basic Information
Since the release will be related to a specific launch/event/agreement/partner, it must convey all the basic details in the content. Anyone who comes across your PR must not feel that release is missing the basic statements. Before making the content, keep the basic questions of who, what, when, where, etc in mind to ensure that you answer all relevant details. One to two sentences are good enough to explain else the press release would become too bulky and uninteresting to read.
2. Explain Creatively
Pr’s written like the old and routine way do not have that aura to catch attention. People including journalists come across such releases every day and unconsciously develop the habit of ignoring it. Think of new ways to explain the same stuff in order to make the title and content body more attractive. If it is catchy, it would get much better results due to voluntary coverage. However, do not misrepresent anything while trying to become creative.
3. Use all Multimedia
Things like banners, videos, trailers, etc are powerful ways to make a good impression. However, PR portals limit such files and many don’t accept more than one image. To overcome this, upload all the marketing materials on your website and provide a link to the website so that interested people can find it out.
4. Don’t Do Excess Promotion
Press releases are intended to cover announcements professionally. They do have a promotional aspect linked with it but if the content sounds explicitly promotional, it will get rejected by top sites (in most cases) and if it gets accepted, its reach will become limited. A slight promotional aspect is fine and usually ignored. So keep the promotional aspect limited and small.
5. Make it as a Final Edit
Since you will have the press release distributed and picked up by many sites and blogs, it is impractical to even think of editing the content later. Some sites do accept editing requests for big fees, but most of the sites won’t be interested to carry out edits later. So make sure that the final content is really final. Also, remember that wrong statements and facts pose legal risks too.
6. Use Professional Writing Skills
Since a press release means an official statement from an organization, it showcases the professional nature of your organization. Spelling mistakes, factual errors can put your organization/company reputation at stake. Also, try to explain in a simple and easy-to-use language so that one can easily understand it.
7. Use indirect Reference of Words
It is a general writing rule for press releases that they need the content to be created in third person only. This means that instead of writing “We hope the event to be successful”, you must use “The company hopes the event to be successful”. In simple words, no usage of words like I, We, You, etc except in the quotes section of the press release.
8. How to Distribute?
This is a million-dollar question in terms of the distribution of a press release. People who don’t know on this matter usually fall into the quantity trap i.e. they see which vendor provides placements on how many sites. This stress on quantity is useless because anyways Google will only show a few results from top authority sites. So if there are no good quality sites, then it (PR) would struggle to rank which means diminished visibility for your PR.