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Entertainment Press Release Writing Tips With Free Template and Sample

Want to announce something relevant to entertainment? An entertainment press release is the best way to get the word out. Most big entertainment companies regularly employ press releases as their first marketing tool for announcing something new as it has various benefits that are explained later in this article. To get the maximum results from the entertainment press release announcement, we have provided all modules required for a successful release. You will find the template, example and tips in this article. To achieve the best benefits, make sure to read the full article.

Aim: Issuing an entertainment press release to get effective exposure to the announcement.

Tools: For the purpose of achieving this aim, you will find template, example, benefits and writing tips in this write-up. We have also explored distribution methods to ensure the best possible reach and results.

Ready-to-Use Template:

The entertainment PR template is given below


[Headline] /* [Company/Business name] + main focus of press release (new film/series/campaign/agreement/sponsor, launch, event etc) + attractive news angle*/

[Sub-heading] /*A summary of 2-3 sentences.*/

[Location City], [Date]. [Company/Business Name], a [reputed/emerging/new] name in [type of industry], is delighted to announce [new announcement]. The new [launch/event/film/series] is scheduled to go live at [date/time/location]. [What can be expected from this]. [Any special offer for launch day]

[previous achievements of the company + future plans + brief summary of main team members + how it is relevant to people/media/industry]. (3-4 sentences)

[Quote from a top-level CEO/CMO/CFO/President of the company]

[Talk about the current changes/trends in the specific industry + what is the future scope of industry + how this event/announcement is relevant to industry]

[Quote from a sponsor/partner/customer]

[talk about how successful it is projected to be]. For detailed information of this announcement, visit [website/social media] or reach at [email/phone number].

About [Company name]

[Company background (establishment) + vision + mission (2-3 sentences max)].

Media Contact:

[Job Title]
[Email address] /*official email, not free ones like gmail, yahoo*/
[Phone number]
[Website URL]
[Location city and state]

Example of an Entertainment Press Release

DreamWorks Animation Announces a New Animated Film “The Magic Kingdom” Featuring Exciting Voice Cast and Story

DreamWorks Animation is thrilled to announce the release of its latest animated film. The film will feature a star-studded voice cast and promises to be an exciting adventure for viewers of all ages.

Glendale, CA, November 18th, 2021. DreamWorks Animation, a world-renowned animation studio, is delighted to announce the release of its latest animated film, “The Magic Kingdom.” The film is scheduled to hit theaters nationwide on December 15th, 2021. “The Magic Kingdom” boasts an all-star voice cast, including Jennifer Lawrence, Dwayne “The Rock” Johnson, and Lin-Manuel Miranda. This highly anticipated film follows the adventures of a young hero as they embark on a magical journey through an enchanted land.

DreamWorks Animation has a long history of producing hit animated films, including “Shrek,” “Kung Fu Panda,” and “How to Train Your Dragon.” In addition to “The Magic Kingdom,” the company has a slate of upcoming projects, including a sequel to “Trolls World Tour” and a new original film set to release in 2024. With a talented team of animators, writers, and producers, DreamWorks Animation is committed to bringing engaging and heartwarming stories to audiences around the world.

According to Margie Cohn, President of DreamWorks Animation, “We are thrilled to bring ‘The Magic Kingdom’ to audiences everywhere. This film is the culmination of years of hard work and dedication by our team, and we can’t wait to share it with the world.”

As the animation industry continues to evolve, DreamWorks Animation is committed to pushing boundaries and exploring new storytelling techniques. “The Magic Kingdom” is just one example of the studio’s commitment to innovation and excellence in animation.

“When it comes to animation, DreamWorks is a true leader in the industry,” said Mirinda James, a representative for Universal Pictures, which is distributing the film. “We’re excited to be partnering with them on ‘The Magic Kingdom,’ which we know will be a huge success.”

For more information on “The Magic Kingdom,” please visit the DreamWorks Animation website DreamWorks.com or follow the studio on Twitter at Twitter.com/dreamworks.

About DreamWorks Animation

Founded in 1994, DreamWorks Animation has been a pioneer in the animation industry for nearly three decades. The company is dedicated to creating unforgettable stories that inspire and entertain audiences of all ages.

Media Contact:

Emily Johnson
Public Relations Manager
(123) 456-7890
Glendale, CA

Top Benefits of an Entertainment PR are:

A press release carrying an announcement related to the entertainment industry has the following benefits

Get Faster Attention

With the level of syndication network in a typical PR distribution, the announcement gets published on many sites at once. If these publishing sites are of high authority, then the amount of traction and traffic for the distribution is magnificent. It is one of the major reasons for press releases being regularly used by new and old businesses and companies alike.

Pushing Brand of the Company

Press releases get syndicated on many sites, some of which are old and reputed sites. The organization related to the entertainment PR announcement gets a good push to its brand-building efforts by getting its name of such brand sites.

Links and Ranking factor

Backlinks are crucial to ranking a website in Google. With 100’s of placements through press releases, the overall link portfolio of a website is enriched which positively propels the ranking of a site. This increased ranking in search engines means more traffic and more attention to an organization.

Good Return on Investment

If we compare various means of marketing strategies, then online marketing is much more affordable and effective than offline marketing. Even within online marketing, there are many ways to approach like pay per click, pay per impression, guest posts, press releases, etc. Out of the various ways, press releases fare much better due to mass syndication.

Leaves Good Impression

Every entity (individual/business/investors) wants to associate itself with a known and reputed partner. By actively publishing press releases to remain in news, it creates a good impression among present and potential future partners. Organizations/individuals/investors feel more confident to associate their name with an organization that is known to keep its marketing efforts consistent.

Provides Crucial Tips

If a journalist or industry expert blogger wants to create an article on your organization, he would need references and articles related to it. By getting press releases out regularly, you create a web of such materials that can be used for writing content related to your entertainment company.

Tips for writing an entertainment press release

1. Give all Basic Information

Since the release will be related to a specific launch/event/agreement/partner, it must convey all the basic details in the content. Anyone who comes across your PR must not feel that release is missing the basic statements. Before making the content, keep the basic questions of who, what, when, where, etc in mind to ensure that you answer all relevant details. One to two sentences are good enough to explain else the press release would become too bulky and uninteresting to read.

2. Explain Creatively

Pr’s written like the old and routine way do not have that aura to catch attention. People including journalists come across such releases every day and unconsciously develop the habit of ignoring it. Think of new ways to explain the same stuff in order to make the title and content body more attractive. If it is catchy, it would get much better results due to voluntary coverage. However, do not misrepresent anything while trying to become creative.

3. Use all Multimedia

Things like banners, videos, trailers, etc are powerful ways to make a good impression. However, PR portals limit such files and many don’t accept more than one image. To overcome this, upload all the marketing materials on your website and provide a link to the website so that interested people can find it out.

4. Don’t Do Excess Promotion

Press releases are intended to cover announcements professionally. They do have a promotional aspect linked with it but if the content sounds explicitly promotional, it will get rejected by top sites (in most cases) and if it gets accepted, its reach will become limited. A slight promotional aspect is fine and usually ignored. So keep the promotional aspect limited and small.

5. Make it as a Final Edit

Since you will have the press release distributed and picked up by many sites and blogs, it is impractical to even think of editing the content later. Some sites do accept editing requests for big fees, but most of the sites won’t be interested to carry out edits later. So make sure that the final content is really final. Also, remember that wrong statements and facts pose legal risks too.

6. Use Professional Writing Skills

Since a press release means an official statement from an organization, it showcases the professional nature of your organization. Spelling mistakes, factual errors can put your organization/company reputation at stake. Also, try to explain in a simple and easy-to-use language so that one can easily understand it.

7. Use indirect Reference of Words

It is a general writing rule for press releases that they need the content to be created in third person only. This means that instead of writing “We hope the event to be successful”, you must use “The company hopes the event to be successful”. In simple words, no usage of words like I, We, You, etc except in the quotes section of the press release.

8. How to Distribute?

This is a million-dollar question in terms of the distribution of a press release. People who don’t know on this matter usually fall into the quantity trap i.e. they see which vendor provides placements on how many sites. This stress on quantity is useless because anyways Google will only show a few results from top authority sites. So if there are no good quality sites, then it (PR) would struggle to rank which means diminished visibility for your PR.

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