If your company is going to celebrate its 10th, 25th, 50th, or any other year anniversary, then a press release can be rightfully utilized to make the celebration grand by getting media coverage and public attention. If you are unsure of the process to get the anniversary press release written and distributed successfully, then this comprehensive article will provide you A to Z details on the same. From a readymade template to writing tips to distribution, you will get information on all such dimensions through this post. Let us see the different features one by one.
Aim: To announce the anniversary of a company through a press release and to get good results (media coverage and public attention) from it.
Tools: To get the desired results from an anniversary press release for a company/business, the tools included here are template, writing tips, distribution mechanism, key benefits and a sample.
Template: The template for announcing company anniversary through a press release is given below
FOR IMMEDIATE RELEASE
[Headline] /* [Company/Business Name] + Announces its + [number of years + anniversary] as a [operational area/sector] + attractive news angle (if any) */
[Sub-heading] /* 2-3 sentence for summary */
[Location City], [Date]. [Company/business name], a [well known/emerging/established/new] name in [type of industry/sector], is delighted to announce its [number of years + anniversary]. [How it started + what it does + what is special about this anniversary].
[Any milestones achieved + awards/recognition + key people in the company and their work experience + work culture of company] (3-4 sentences)
[Quote from Company/Business CEO/Head]
[Challenges faced + its top-performing products/services + how the industry is changing + how the company is relevant and adaptable to changing needs] (3-4 sentences)
[Quote from any client/employee]
[provide link to official website to find more information].
About [Company Name]
[Background (when established, by whom) + vision + mission (2-3 sentences max)].
[Email address] /* official email */
[Location city and state]
While many direct and indirect benefits are there for a press release distribution, the key benefits that you can gain are:
1 Opens New Possibilities
Whether you are looking for a new partner, investor, sponsor or an industry influencer, the chances to get considered by them increases many folds if you have already built up a brand value using press releases. It also helps journalists and editors when they decide to come up with a story related to your sector and find out many references already in place for your business/company.
2 Causes a Ripple Effect
With the way a press release distribution works, the press release gets published on a number of small and big sites and blogs. The overall effect is that a few thousand people see the PR within a few days of the distribution. If the PR is good enough, it carries the potential to get coverage further through voluntary publishing by journalists and industry-specific sites.
3 Big Image Builder
While some big companies/businesses hire public relations firms to enhance their brand value, one easy and do-it-yourself way is to issue press releases. Press releases get your news announcements on many news portals and blogs which acts as one of the prominent factors for building your image online. Even within press release distribution, there are some networks that can get your company seen on high authority sites like Yahoo, Associated Press, etc which boosts your brand value in a big way.
4 Strategic Marketing Channel
People, SEO agencies and businesses who are familiar with the press release mechanisms know that they can be utilized for ranking in search engines if low competition keywords are targeted. By creating a web of such press releases, a business can easily create a recurring traffic sending module for their product, service or brand awareness.
After seeing the most relevant benefits, let us understand what things you must know before your start writing the press release for announcing the anniversary of your company.
1 Is it Good at Explaining?
An announcement must easily explain all the elementary details that are very much crucial for imparting the crux of PR. If the PR is not effective in explaining all the closely-associated questions, then it would sound fragmented and results will not be good.
2 Longer Stay, Better Result
If people spend more time on your press release announcement, it means that they like the content and this will in turn open new possibilities for getting more attention. To enhance the stay time, you can use images/videos along with the text. If you don’t have such files ready, just head over to any freelancer site and get it done.
3 Awards, Achievements and Speciality
If your business or company has been awarded or has some achievements or specializes in some product or service, then make sure to mention it in your press release. Such things not only create a good impression but also generate opportunities to attract interest of editors and journalists.
4 Productivity Gets Rewarded
It is much easy to spill out information in a press release announcing the anniversary of a company but it takes productivity and power of imagination to make it stand out from a typical formal press release. If you can unleash creativity (without being clickbaity) in PR, then the PR will perform much better in terms of visibility.
5 Limit It
A PR must not be extensive. It should only cover vital information. For more information, you can direct the visitors to a post or page on your official website or social media where they can find more detailed information related to your announcement.
6 Say No to Power-packed Vocabulary
If you have a rich collection of flowery words and good vocabulary skills, then keep it separate from PR content as it will have a negative effect. A PR must be framed in the most simplistic language to get good results.
7 Impractical to Edit Later
Since the number of sites involved in the PR distribution is too big, it is impractical to make any changes to your content after getting it published. Some big portals charge hefty fees to get edits for a PR but still many sites don’t offer that possibility. So make the content writing free of all errors.
8 Distribution is Too Crucial
A good distribution can alter the results significantly by getting more views and better placements. So it is essential to choose a service that can get your PR on some of the most trafficked and authority sites like Yahoo etc.