Getting more members/customers to a club is the ideal wish for any club owner/manager. One of the basic steps to bring attention to your new club starts with a digital press release announcement. By sending out a club-opening press release online, you get quick visibility for your new club along with a few other advantages discussed in this blog post. By reading this post, you can not only get a ready-made press release template to announce your club online but you will also learn the best writing and distribution tips for your press release. You can also read these club marketing ideas for added advantage. So let us start learning the various associated modules for a club press release.
Aim: To write a press release for announcing the opening of a club along with discussing the writing tips and ways to get a proper distribution for this press release.
Tools: The tools or things that are required to successfully write and publish a press release announcing a club opening are a press release template, key tips that are necessary to write a professional press release, example, advantages, and the knowledge of ensuring a good press release distribution.
Template: You can easily refer and make changes to the club opening press release template given below:
FOR IMMEDIATE RELEASE
[Headline] /* [Company/Business Name/Individual] + Announces [Type of Club + Name of Club] + at [Place] + attractive news angle (if any) */
[Sub-heading] /* a short brief of 1-2 sentences */
[Location City], [Date]. [Company Name or Business name or Individual name], [area/sector in which it functions], is excited to announce the opening of the club [Club name] in [location + date, if applicable]. [Talk specialty of the place like a big area, near to some big landmarks + kind of products/services to be offered + key benefit to the new customer] (2-4 sentences)
[Key people of the club + their experience + how this club will serve the people] (3-4 sentences)
[Quote from a C Level or Senior Executive or Owner]
[How club will be different + special amenities + timing of the club + how people can join] (3-4 sentences)
[Quote from any other team member/staff/customer]
[Current trends in the related industry/sector + potential of industry + future plans for the club] (3-4 sentences)
To get more information on our new club, contact [email/phone] or visit [link of official website].
About [Business or Company Name]
[Background (when established, by whom) + vision + mission (2-3 sentences max)].
[Email address] /* official email */
[Location city and state]
Core Advantages of Press Release
1) Gives Good Results in Less Time
If your business has any important announcement to make (product launch, new service, etc), then ensuring that your announcement gets speedy visibility is a prime measure of success. Out of the various online marketing methods for achieving such results, issuing a press release is a quick, inexpensive and simple way to do so. One of the reasons why many businesses become habituated to issuing press releases is the simple fact that the results it produces for the time and effort involved are way better. Just by selecting a top-class press release distributor, you can get your announcement seen across sites like Associated Press, MarketWatch, Yahoo Finance, etc.
2) Boosts Authority and Credibility
The story/announcement of a business being published on big news sites gives an immense boost to the authority and credibility of the business. The most simplistic and convenient way to approach brand building for any business is by issuing press releases using a well-connected PR agency. A well-connected PR agency means the agency must have publishing rights on prominent news portals. It will also save you thousands of dollars that any marketing agency would charge you for getting your business-related announcement published on such sites.
3) Increases Your SEO Efforts through Backlinks
One of the best and indirect benefits of press release distribution is the positive effect on the ranking of the concerned website (of the business). As quality backlinks are one of the vital elements in search engine optimization (SEO) of a website, press releases do help in getting these quality links from many established sites. Thus, by sending out press releases with active hyperlinks to your website in it, you earn many backlinks to your website which helps in better ranking and consequently traffic and sales for your business.
4) Helps Manage Business Transparency
Efforts taken to boost transparency are not just a formal exercise for a business. They reward businesses in form of new investors and new customers because nowadays most investors and customers do conduct preliminary searches online on businesses before associating with them. In this direction, press releases play a very vital role as they make sure that all announcements made by your business (in the form of press release content) do get published on several sites and get easily accessed by people. This way press releases are an important component of efforts made by businesses toward transparency.
5) Build Trust through Top-Tier Publications
For ensuring more clients for any business/service, gaining the trust of visitors arriving on your website is of prime significance. A good start in this direction is to display the logo and name of the major news portals that have published your content on their respective sites. This is why you might have come across some sites which display the widget “As seen on…” on their sites. The process to get published on such world-famous sites starts with the selection of the right press release wire service that has publishing rights on big and popular news websites. This is yet another reason why you must use a press release service.
Tips to Consider Before Writing Press Release
1) Don’t Make it Sound Monotonus
Press releases are meant to be professional but this doesn’t mean that they should feel boring. If the press release content limits itself to the core declaration only, it will inevitably lose much of its potential. Before writing the press release, come up with all the cross-linked elements that will be influenced by the change/announcement, and using these elements, make the press release broader in its appeal so that the views and impact created by the press release would get a big push.
2) Ensure Ease of Reading and Understanding
Technical terms and complex words curtail the potential audience that a press release could otherwise achieve. As research indicates that an average American reads at 7th to 8th-grade level, using flowery words or technical words will most likely go against the ease of reading a press release and can cause a significant percentage of your PR content readers to abandon the content. To prevent this, use simple words and present technical information in an easy-to-understand manner for a press release.
3) Don’t Get Neglected Due to Poor Headline
Headlines are the most vital part of all types of content including press releases. They are more important in terms of press releases because every day 1000’s of new press releases are issued and there is much more competition to get more eyeballs for the content of press releases. By considering this, your headline must get maximal importance so that it becomes successful in attracting the attention of all the targeted groups of people.
4) Make it Non-lengthy Yet Informative
Considering the length of a press release, it should fall below or to the 500-600 words limit. However, this doesn’t mean that the quality of the press release is compromised by omitting key details that are necessary to give complete meaning to the announcement contained in the press release. For this, one must pre-plan for all the direct and most relevant questions that can arise related to the announcement followed by giving very brief answers to them.
5) Use Only “Third-Person” Referencing Style
A press release requires a professional tone and flair for writing. The writing style of a press release is distinct from a usual blog style of writing as even the promotional aspect of a press release should be presented from a newsworthy angle. Further, any reference directly to the reader or writer is prohibited i.e. you cannot use words like I, We, You, etc in a press release (except within the quotes). The writing format suitable for a press release is in the third person.
6) Multimedia Explains Things Better
To use press releases to the best possible extent, make use of image and video files too in press release. Since every site that will post your press release won’t have the necessary arrangement to show your attached images and videos, the best way out is to upload these files to either your website or any other site and then provide the access link within the press release content. Using multimedia files gives a better and more professional feel to your business.
7) You Won’t Get a Second Chance for Edits
Before sending out a press release for distribution, each and every fact and minute detail should be comprehensively checked to ensure that no errors are present in it. This is due to the fact that errors cannot be rectified from press release content once it makes a presence on hundreds of sites across the web. Though press release content is also checked by the staff of the PR distribution service, you must not solely depend on it because ultimately the reputation of your business is at stake.
8) Optimize Press Release for Ranking Too
By carefully selecting the keywords used in your press release, you can make sure that the press release itself gets a high-ranking position in Google thereby bringing you leads and customers for a long period of time. Two main things are required for accomplishing this. First is the right low-competition keyword that you can find yourself using any keyword-finding tool or by taking the services of a freelancer and second is a good high authority site that you can get if you choose a good quality distribution platform for your press release.
9) Precheck Portfolio Before Distribution
Most businesses take press release distribution casually i.e. they fail to understand the end results that can arise by selecting any random distribution service. For your business to remain aloof from such mistakes, use a press release wire distribution service wisely so as to get visibility on some of the renowned sites of the world. Precheck the distribution platforms before selecting a provider for distributing your press release.