No matter what growth prediction on chiropractic practice is given for the coming period, unless you develop and work on a good marketing plan to promote your chiropractic practice, you will struggle to increase patients. The following chiropractic marketing ideas will be definitely and immensely useful to those chiropractic doctors who are genuinely interested in taking their practice to new heights.
1) Get More Customers From the Same Website
In order to market a chiropractic practice online, the right way to proceed is by getting a website designed in the first place. Certain elements when added to the website can cause a big improvement in the total amount of patients/customers that you are able to get from your website. These changes that you must embrace for your website are:
A) Show Your Credibility: Certifications, affiliations, awards, testimonials, and all other achievements must be given on your website. They will help build more trust and this will help convince more potential customers.
B) Have a Powerful Incentive Ready: Once a visitor gets to your chiropractor website, provide good and powerful reasons for him/her to contact your business. The reasons can be the availability of free consultation offers, free samples/basic tests, etc.
C) Rapid Loading Time: One of the reasons why some people do abandon a website is due to its slow loading times. Many factors play a role in determining the loading time like images, redirects, file sizes, etc. To ensure you don’t lose visitors due to slow loading, optimize the site to load within 1 second.
D) Auto-adjusting Website: With mobile traffic growing every year, a mobile-friendly website that auto-adjusts as per device resolution is a must because the static resolution of a website will lower the conversion rates.
E) Use Video on Homepage: A video can greatly enhance the total time spent on the site along with providing better explanation which means greater engagement and conversions.
2) Be Visible for Common Chiropractic Search Terms
A good website with an inappropriate ranking on Google is not going to bring you patients for your chiropractic practice. For terms related to your niche like “chiropractors in [city/town]”, “best chiropractic doctor in [town/city]”, etc, your site must perform well by appearing in the top 10 results on Google’s first page. If your online performance in Google is weak, you must use good SEO principles to improve the position of your website online. There are many good online marketing agencies that can handle this work for you in case you would like to outsource it to any expert service.
3) Hit Many Targets with PR Marketing
Marketing using press releases can assist your chiropractic service to hit many targets in one go. While the large distribution of your press release will ensure that thousands of people will come across your press release content, it will simultaneously also build new links to your website that will have a good impact on website SEO. The media coverage earned as a result of the press release distribution is yet another powerful effect of promoting a chiropractic practice using a press release. This entire process of distribution gets completed within a few days after which you can easily see your press release content and your business name appearing on many syndicated and partner sites of press release distribution services.
4) Promote and Grow Through Social Media Sites
Social media marketing of your chiropractic practice will involve adjusting your advertising strategy depending upon the social media site as the demographic and user behavior changes with different platforms. The greatest advantage of social media marketing is that it helps to establish a closer bonding with potential clients as the nature of interaction on such platforms is more casual and informal in nature. Some of the common methods to promote your chiropractic service on these networks are by using hashtags, contests, quizzes, posting informational content, joining and engaging with groups/pages/profiles, etc. It does take some consistent efforts for establishing a presence on social networks but the results go on showing incremental growth with time.
5) Increase Your Practice with Google Local Pack
There are many names for the distinct group of three local listings that appear on the first page of Google for local search results. They are popularly known as “Google local pack”, or “Google Local Listings”. If your chiropractic center/clinic makes it into this local listing displayed by Google, then your practice will undoubtedly see an increase in the number of clients as well as revenues. Citations, which means mentions of your clinic/center online, and reviews are the two key role players in enabling your chiropractic website to appear in this local listing. The service of optimizing your website to appear in this local pack of Google can be easily availed by reaching out to any professional SEO company.
6) Initiate Faster Results with Paid Advertising Platforms
The most appropriate medium for all those businesses/services who want to initiate a quick flow of leads (and customers) is by carrying out paid advertising online. However, this requires selecting some good sources of traffic platforms first as low-quality traffic sources won’t be beneficial for this purpose. The top most quality lead-generating paid advertising platform for most businesses and services out there is Google Ads. It (Google Ads) provides flexibility on various parameters like daily budget, ad running time, geography, keywords, etc that allows a user to fine-tune the ads so that the ads show to the most potential prospects.
The same goes true for Facebook ads too which is the next big advertising platform. To optimize the performance of ads on such platforms, you need to learn the fundamentals first or you can also let it be managed more effectively by using any third-party specialized agency.
7) Grow Articles, Grow Traffic, Grow Patients
Any website will rank for a proportionate number of articles and posts that it has published (with an optimized SEO) online. By creating more and more articles on chiropractic-related subjects, you increase the chances of your website showing up in search engines for more number of search queries. This means more traffic to your site and more patients to your clinic. This is why content marketing can be a tactical marketing approach to increase patients for your chiropractic clinic/hospital. Not only your own site, but you can also guest post on other high authority and traffic sites to get links and traffic to your chiropractic website. All it takes for success in content marketing is consistently creating new articles on health issues handled by chiropractors.
8) Serve More Patients with Collected Emails
For every site, not all its visitors result in sales/bookings. Many people coming to your chiropractor website might neither end up booking an appointment nor will contact your clinic. This happens due to a large number of factors involved. However, if you offer a free ebook in exchange for their email addresses on your website, you can collect many email addresses of potential patients through your website. Once email addresses are with you, it is easy to promote them many times and to get a significant segment of these people to arrive at your clinic for getting chiropractor services.
9) Be Effective, Be Consistent with Video Marketing
With a variety of free and paid video editing tools out there, it has become too easy to create videos. Videos are much more effective in communicating your ideas as opposed to text content as a result of which the conversion rates from videos are greater. There are two major ways how you can incorporate video marketing for growing your chiropractor service. Firstly, by consistently creating and uploading videos regarding your chiropractor service on YouTube can also lead to some percentage of your videos being ranked well in Google search results. Secondly, putting videos on your chiropractic website to better explain the features and advantages of your service which will lead to a greater number of conversions as opposed to the simple text content used earlier.
10) Use Yelp and Other Health Sites
On Google, you will find many sites of chiropractors listed for various keywords related to chiropractor services. However, not all of them are owned specifically by chiropractors or clinics. A few of them are directory-type sites that provide the option to list businesses and services. Your goal should be to make a list of such sites (for example, Yelp) and list the necessary details of your chiropractor services. Such listings will drive more patients, will give more links, and will aid in the brand-building of your profession.
11) Start Connecting and Growing Through LinkedIn
As detailed in one of the below points, your service must be introduced to other doctors, hospitals, etc to get referrals from them. However, making contact with them by visiting them one by one is a tedious process. You can grow such contacts easily through LinkedIn as you will find many professionals from your region on this platform. So connect and grow your chiropractic practice through LinkedIn.
12) Get Introduced Through Local Influencers
If more people get introduced to your practice through personalities they trust, this will bring you more business. This is why you must get your practice known locally through the network of followers controlled by social media influencers from your town/city.
13) Get Indirect Promotion Through Local Press
Articles published through local newspapers can be a great medium to indirectly promote your chiropractic services. This press marketing strategy will require you to get the privilege of contributing health-related articles to local newspapers which can be done by getting permission from the editor/owner of the respective newspapers. Newspapers carry a default trust factor and articles contributed by you in newspapers will not only get you new patients for your chiropractic clinic but will also make you a known name in your region, thereby increasing your brand value.
14) Dispel the Price Fear, Get More Patients
Many people, despite having the need for a chiropractor, do not consult/visit a chiropractor simply because of price considerations. By accepting insurance, you can get many more prospective customers to visit your chiropractic clinic.
15) Be a Sponsor/Co-sponsor of Events
A sponsor or co-sponsor of an event usually gets extra perks in terms of promotion like displaying their stall and introducing their services to the event attendees. This is why when you choose to sponsor/co-sponsor local events, you can easily introduce your chiropractic services to a big local crowd.
16) Use Open Seminars Targeted to Specific Groups
Open seminars directed to the health problems of specific groups like the elderly, women, professionals, businessmen, can attract many people who can be informed on day-to-day health problems that can be resolved by taking your chiropractic services. With good presentation skills, it is easy to make a significant number of people avail of your services.
17) Get More Patients from Other Wellness Services
Massage therapists, gym owners, acupuncturists, and other general physicians should be introduced to your chiropractic services and a referral deal can be agreed upon to start getting many new patients referred by these services.
18) Drive Growth from Success Stories
Take interviews of a few patients and their family members succeeded by getting these interviews published on your social media and website. Many prospective customers will easily relate to these interviews and will be driven even more to take your chiropractic services for their health issues.
19) Get Long Term Benefits with Annual Greetings
Making strict professional contact with your patients will not be useful to take the many benefits that arise from long-term relationships. To foster an enduring relationship and to get referrals from your patients, you must not lose touch with them. For this, a good way out is to send direct mails to your previous customers periodically. These direct mails can be in form of appreciation letters, thank you letters, etc.
20) Pay Attention to Staff Marketing
Many businesses lose their reputation and customers due to staff behavior. So keep a close eye on how your staff handles your patients because it is a subtle and indirect factor in affecting your future growth potential. You can also make the patient fill out a feedback form to collect data on the attitude of your staff towards them.
21) Get Introduced to Local Associations
Many businesses and services have their own associations at a local, regional, and national level. For your chiropractic practice, getting your service introduced to such local associations can give a wide exposure. To get introduced, you can sponsor some of their activities or can donate something valuable to these associations.
22) Free Health Camp Marketing
Host free health camps, either on your own or with any other health service, to get big participation locally. Once people arrive for checkups, you can easily recommend many of them for future paid appointments. Use local newspaper ads, local influencers, etc to announce your upcoming health camp.
23) Write an eBook, Get Conversion Growth
A book writer is often perceived to be knowledgeable and expert in his respective field. This is why when you create an ebook, you can present an added and powerful feature to your personality i.e. book author. Introduce the ebook aspect on your chiropractor website and social profiles to make you distinct from the many other chiropractors who do not have any book to their name. The best part is that it has become so easy to write and publish an ebook online that anyone can do it, however very few are aware of the effect of this marketing method in convincing prospective customers to customers.
24) Use Interviews for Driving More Patients
Get yourself and your staff interviewed (via video interview) by prominent local personalities and journalists. Get these interview videos uploaded on Youtube so that these interviews will show in Google search results when people would type the name of your chiropractic service in Google. This process will increase your brand name and will improve the odds of people selecting your service while searching for chiropractors in their region.
25) Let People Bring More People with Contests
Contests are a good means to get your chiropractic service promoted on social media which will eventually help you drive more patients. Pick some good rewards to offer followed by setting conditions to qualify for rewards (like tagging 5 friends, etc). Get these contests known to people by utilizing local Facebook groups, local influencers, newspaper ads, etc.
26) Open Extra Profit Avenues
Don’t be limited to providing chiropractic services only. You can increase profits by putting up online and offline stores to offer supplements, equipment, etc. You can also charge a premium for at-home services or can offer discounted long-term subscription plans for getting extra revenue.
27) Offline Marketing is Still Significant
No matter how much significance is paid to online marketing, offline marketing will never lose its charm as things that people see offline are perceived as more trustworthy than things that people see digitally. Adding to this factor, one must also remember that there is a significant chunk of the population that is not much into online browsing and surfing. So offline marketing for your chiropractic practice must be added along with an online advertising strategy in order to capture clients from every possible nook and corner.
28) Grow Your Trust Online
Providing a good service to your patients can definitely land you good positive reviews online. However, actively asking to leave reviews will cause the reviews to come in much faster. Since online reviews are a strong signal of the quality of products/services nowadays, you must not be casual in growing positive feedback for your practice online.
The above-mentioned chiropractic marketing ideas, upon implementation, can keep you booked with patients. If you really want to thank our efforts made towards the creation of this article, kindly go to your favorite social media network and share this article. If doubts arise, get them solved by asking us through the comment option below.