Given a choice, no one would like to grow old. Still, if you are struggling to get clients for botox treatments, then you are definitely doing something wrong. As per data from the American Society of Aesthetic Plastic Surgery, the largest section of Botox-seeking people is working mothers in their 40s and 50s. However, with the right botox marketing strategy, you can get clients across all age groups and gender. With competition and misconceptions prevailing related to botox treatments, you can implement the botox marketing ideas given in this article to propel your business by steering out the competition. Without wasting any more of your precious time, let’s jump right into the tactics.
1) Digital Clinic
Your website is your digital clinic that can accommodate 1000’s of clients easily and can funnel clients consistently to your physical botox clinic/hospital. To do so, some things that are a must-have for your botox oriented website are:
A) Before-After Photos of clients (You can blur some parts for privacy)
B) Video and Text testimonials of patients
C) A direct appointment booking option on the website itself.
D) Fast loading website to ensure that visitors don’t leave the website due to slow load time.
E) Mobile-friendly design as many will be accessing your website through mobile devices.
F) Accreditation and License being showcased on the website to build trust.
G) A direct and bold contact number displayed on the most visible part of your website.
H) Well-organized content and professional design.
2) Press Release
A press release can hit multiple targets at once when it comes to botox advertising. It can generate quick views of your announcement through big distribution. It will enhance the brand perception of your business as your press release will be published on many news portals and will show up every time someone types the name of your business in Google. It will also help to generate many backlinks that will help your website to perform better in search engines due to which you will get more clients for your botox services. Due to a vast array of benefits provided by press releases, they are consistently being used by many businesses and services.
3) Organic Ranking
Once your botox website starts ranking on the first page of Google for relevant keywords like “botox clinics near me”, “botox treatment in [location name]”, you will not have much free time in your life as you will always be booked with clients. There are multiple factors that Google takes into consideration for ranking any website which are collectively called as “search engine optimization” or “SEO” in short. You can get any SEO agency to manage it for you or if you want to learn and do it yourself, you can find plenty of content on SEO online.
4) Google My Business
Google My Business is a facility that allows local businesses to list their business details and show up in local searches (searches where a user is looking for a local solution). It is also referred to as Google local pack which consists of 3 businesses/services displayed on the front page of Google for local searches. Since Google currently picks only 3 results to show out of all listed businesses, there is competition in this arena and you need to take care of certain factors like number of reviews, citations, links etc to rank in this panel. Most experienced digital marketing companies can easily manage this for you.
5) Online Ads
When it comes to online paid advertising of your botox clinic/hospital, then the two big whales in this strategy are Google ads and Facebook ads. They can drive many interested clients quickly and are one of the fastest advertising methods. Google ads are more relevant and cater to actively searching people and therefore the conversion rate is very good for Google ads. However, the competition is also stiff and if you don’t have any knowledge about handling ads and keywords, you may end up losing more than what you are making i.e. negative margins. The same holds true for Facebook ads which have lot of targeting options but one needs to know the basics of it to get a positive return on investment. You can spend some time learning the basics or you can get it handled by any online marketing agency.
6) Social Media
Most people searching online do not get convinced without reading reviews and finding more information about a company or business. If people land on your website, then many of them are definitely going to type your business name in Google to find out what people are saying about your service. So having social media presence is essential as it will contain interaction with many clients and their reviews which will help any user to judge your botox treatments. Apart from this, it also helps to generate clients indirectly as many people feel more connected through social sites. Joining local groups on Facebook and letting people know about your services is also another strategy to broadcast your services.
For social media marketing of botox business, having active presence on sites like Facebook, Instagram and Twitter is useful. Posting before and after photos on your social media channels is a powerful and convincing way to gain trust from other people and to increase your botox business.
7) Reels and Photos
Photos and videos are far more influential in generating sales than simple text. You must be proactive in providing as many before and after photos of your treatment so that the subconscious mind of potential clients would be fully convinced about your trustworthiness. You can also do very short videos (called reels) to give more insights and exciting content that would help to grow your botox business. Apart from these, post customer testimonials regularly to boost your conversion rates.
8) Local Influencers
People with a large following on social networks like Facebook, Instagram must be actively used to boost your own social network profile along with growing your botox business. You can search for big and mid-sized local influencers and can ask them to promote your social network and your business (of course in exchange of fees). They can generate quick attention for your business along with growing your brand value.
9) Free Webinar and seminars
There are many misconceptions and safety concerns related to botox treatments that acts as a barrier for many people. You can take the step to host free digital webinars and seminars regularly to address these issues. Once you personally clarify the doubts that people have about it, you will be able to get new clients for your botox treatments. You can promote your upcoming free webinar and seminars through press releases, by influencers. newspaper ads, flyers, on your website and social networks.
You can network with other businesses that can send you big clients. This can include high end salons, gyms, fitness equipment dealers, nutritionists, etc, You can give a flat fee per referral to these referring businesses.
11) Email Marketing
Not everyone visiting your website is going to come to you for getting botox treatment. Email marketing for promoting botox is a good strategy to get in touch with such potential clients who are not as actively looking for botox. You can write a short ebook for tips to look younger or foods to eat to look younger etc to give it away for free to all such people who provide their email address on your website. Once you have their emails, you can remain in touch with them and can convert more potential clients into clients.
12) Banners and Billboard Ads
The traditional offline method of banners and billboard advertising is still relevant though it is more costly than most online marketing methods. You can get banners and billboards on crowded streets and near to gyms, salons and famous dermatologists.
13) Newspaper Columns
You can connect with local journalists and can offer to write a column related to your subject matter so that it sounds like a news piece along with subtle advertising of your botox business. People trust newspapers more and you can leverage the authority of the newspaper to establish yourself as a subject matter expert along with driving sales for your botox business. Once you get articles published in newspapers, you can also showcase this achievement across your other marketing channels like website, Social media, etc.
14) Youtube Videos
Youtube videos enjoy a good ranking in Google for low competition keywords. You can utilize this aspect to generate botox treatment leads from Youtube videos. You can create videos on low competition keywords and can put 1 video per keyword. This will create a web of videos that will act as a passive lead generation method for your botox business. To get such keywords, you can go to any freelance site like Fiverr and can get the list ordered through any freelancer for a few dollars.
Ask every customer to leave review of your service online. You can also offer discounts or offers to customers who leave reviews or share posts about your business on their social media. This will generate publicity for your botox business and the positive reviews will compel other potential clients to choose your service amongst the plenty of options available.
By making use of the above-given botox marketing ideas, you can grow your clients and revenue. If you think that something in not clear, missed out, or have any doubts, kindly let us know using the comments below.