In order to grow sales for your bathroom products, adopting a solid marketing plan is very vital. As there are at least a few dozen stores for bathroom product supplies in even small towns, the competition is fierce and hence consistently marketing your business is a must for growing your business. Let us explore the various bathroom store/supplies marketing ideas.
1) Improve Your Website to Improve Sales
Your website functions as your digital showroom online and also enables your business to reach a far bigger audience. This is due to the fact that an ever-increasing number of customers are doing their first research for products and services online. The most striking feature of an online presence is that it is possible to rapidly grow into different locations if you have a website. The following are some recommendations that will help you get the most out of your website:
a) Create a website that is easy to use, has distinct sections systematically arranged, and enables customers to make purchases online with many payment options available.
b) Have live chat support to resolve doubts faster which would in turn lead to more sales.
c) Include on your website both an area for customer testimonials and a frequently asked questions page.
d) Make sure that the website can perform well on all platforms (phones, computers, tablets) with optimal resolution.
e) You should make changes in various elements of your website to have your website completely load in less than 1-2 seconds.
2) Press Releases Can Improve Your Brand Impression
The majority of businesses are still unaware of the real value of press release marketing and the array of advantages that it can bring to their business. Many people believe that press releases are just a means for sending out announcements online. But those who know what it really does understand that simply distributing their press release through quality distribution networks can get them published on many popular news portals like Yahoo news, Associated Press, Fox news affiliates, etc. The added benefits that come along with press release distribution are backlinks, better rankings, and enhanced brand reach.
3) Good SEO is Necessary for More Sales
According to a June 2013 study of Chitika Digital, only 4.8% of users click the second-page results on Google. If you aim to drive significant growth to your bathroom business through organic traffic, you should focus your efforts on ranking your website on the first page of Google search results. You can do so (achieve top 10 rankings) by implementing good website optimization strategies which are technically known as SEO (search engine optimization). SEO is an integral part of ranking on search engines. To understand and implement the concepts of SEO yourself, it is recommended to take a couple of free SEO courses. If you prefer to do SEO on your own, note that you will have to handle many different aspects of it. So, before you dive into SEO on your own, make sure you understand the concepts first. If you want expertise in handling your site’s SEO, you can get the services of an SEO company to be safe.
4) Grow Visitors and Sales with Content
Creating content to gain more visitors to the website and leading these visitors to sales is the core fundamental of content marketing. It involves researching different topics related to your industry which is then succeeded by creating content for these keywords on your website. The more your content grows on your site, so will the growth in sales of your bathroom-related products and accessories. The success of a content marketing strategy is dependent on the consistency of writing blog posts and continuous research for new keywords; once these two elements are in place, you will see growth in organic traffic to your website which will proportionately increase your sales too.
5) Grow Your Busines With Social Media Marketing
If you put some time and patience to create a following on social media, you can generate a new channel of sales for your bathroom supplies business at no cost. The success of your social media marketing campaign depends on the quality of the information you share, so don’t rush things if you want to see results. Maintain a steady publishing schedule of high-quality informational material with minimum promotion throughout the first few months. Once you have a solid audience following, you may step up advertising your bathroom products and store. Joining as many relevant local groups as possible on Facebook can help get the word out about your company and can bring in customers in the long run.
6) Influencers Can Make Your Business More Recognized
The perfect people for promoting your bathroom business are those locals living in your city or town who have built up a sizable following on one or more social media platforms. Conduct a search on social media for profiles of such significant influencers, and then make a request to collaborate with them. Choose those folks who have reasonable price expectations and who have a greater share of the regional population you are targeting. Your bathroom business name can obtain greater reach and your social media profiles can witness a rise in the number of followers if you broadcast your advertisement through the profiles of these influencers.
7) Google My Business is a Good Marketing Channel
As soon as a local search query is performed on Google, the search engine Google displays “Google Business Profile” or “Google My Business (GMB)” entries at the top of the search results. Due to this reason, it is recommended that you should create a Google Business Profile page and fill it out with as many details as possible, including your business name, opening and closing hours, contact number, etc. The reality is that these listings not only have the ability to show enhanced results to targeted users but they also drive in a lot of local visits and queries for businesses. These results also appear in Google Maps which makes it so essential for you to get your GMB page ready and well optimized.
8) Invest in Paid Advertising Online
Paid advertising on platforms like Google, Facebook, Bing, etc., can help you get more leads rapidly. Google is the best paid advertising platform online, followed closely by Facebook. Yet, if you don’t understand anything when it comes to ad creation, bidding, and targeting, you may end up realizing that you’ve spent more on advertisements than you’ve made. So, either make yourself familiar with how to utilize these ad networks, or hire a professional marketing firm to manage your company’s advertising.
9) Promote Referral Marketing
Ask each of your customers who have purchased bathroom products from you to recommend other people to your business. For greater chances of getting recommended, provide them a discount or voucher in exchange for new references sent by them. This has the potential to draw in both new and returning customers. The more compelling your incentive is for recommending the business to others, the more impressive the results will be.
10) Make Best Use of Merchandise Marketing
For the growth of your bathroom business, you can also make use of customized products that will carry your business name. Since your bathroom business name and logo will be imprinted on these items, these items will help more people become familiar with the products that you provide. The customization can be carried out on a variety of items, such as pens, T-shirts, mugs, wrist bands, plastic bottles, and so on. You can distribute these items to people who purchase bathroom-related products from you. You can also use them as prizes for those who post any promotional messages related to your company on their social media accounts.
11) Open Long Term Marketing Channel with Email Marketing
Email marketing is the ideal way to stay in touch with current customers along with reaching out to those visitors who visited your website but ultimately didn’t approach your business. Many people who visit a website don’t end up calling them or buying their products for one reason or another. The more email addresses you acquire from site visitors, the better will be your chances of turning them into paying clients. Email marketing is also a great tool to promote new offers, discounts, etc., to your current consumers. Since most individuals do not easily provide personal information online, a decent strategy is to provide something of value in return for contact information, such as coupons, discounts, etc.
12) Grow Visibility With Directories
Different kinds of results are shown by Google for various keywords like websites, directories, new stories, videos, etc. On typing keywords related to your business on Google, if you find directories like Yelp showing on the first page, note them down as they can be good for your business growth. Your business can leave its details on these directories which will help you to spread the exposure of your bathroom business which is a crucial factor for gaining more leads and sales.
13) Embrace Video Promotions
Upload promotional videos showcasing your products to YouTube, since these videos will be seen in both Google and Youtube search results when potential customers will search for information about your business. It’s also worth noting that, since YouTube receives billions of visits every month, maintaining an active channel for your business on this platform can boost brand awareness. Videos uploaded with good SEO (search engine optimization) aspects tend to have more chances of showing up on the first page of Google search results too which is an important marketing strategy to get more views and sales.
14) Use LinkedIn for Bulk Contracts
When it comes to networking with affluent business clients in your area (or even in different regions), there is no other platform that competes with LinkedIn. Utilizing LinkedIn allows you to make connections with the company’s upper management and wealthy prospects. You can connect with real estate developers, big construction houses, etc on LinkedIn to get bigger orders for supplying bathroom-related materials. LinkedIn is, therefore, an excellent medium for promoting businesses since, in contrast to social media sites such as Facebook and Instagram, it is primarily aimed at business professionals.
15) Maintain Good Reviews
A good indicator of the quality of products and services provided by a business is the number of positive reviews it has online. This is why many studies have found that more and more people are nowadays reading reviews before selecting a product or service. Considering this factor in mind, it is crystal clear why your bathroom business must have more positive reviews. While asking your customers for leaving reviews is a good step in the direction of increasing favorable reviews of your business, most customers rarely do it as they do not have any powerful reason to do so. So come up with good rewards for those customers who leave reviews of your business online.
16) Use Offline Promotional Methods Too
Though a great percentage of businesses nowadays are focusing on online marketing, offline marketing is still alive and kicking. This is the reason why you will find papers and magazines filled with classifieds, banners, and billboards across roads, etc. One of the reasons that can be attributed to the continuous trend of offline marketing is that not all people are internet savvy and people especially in the older generation can be more effectively reached through offline marketing. Some of the good offline marketing methods that are widely used are ads in newspapers, flyers, billboards, banners, etc.
These methods of implementation can successfully grow the sales of your bathroom products and accessories. If you have some doubts about this write-up on bathroom marketing ideas, do leave your feedback below.