Developing an app takes time and effort, yet if the marketing is not taken care of, the app launch won’t get good results. The first and crucial step in marketing starts with a press release as it gets the launch announced through 100’s of portals due to which the coverage is big and fast. For a good mobile app press release, certain key things in writing and distribution must be taken care of which are discussed in this article. Let us get familiar with all these aspects one by one.
Aim: App launch press release with good distribution results.
Tools: Template, example, writing tips, distribution and benefits.
Template: Press release for an app launch is given below:
FOR IMMEDIATE RELEASE
[Headline] /* [Name of App development company/entity] + Releases New Mobile App [Name of App] + [Purpose] + attractive news angle (if any) */
[Sub-heading] /* 2-3 sentences for summary */
[Location City], [Date]. [Name of the App Development company/entity], a [well known/emerging/new] name in [app development/software services/type of sector] is delighted to announce the release of a new mobile app [app name] on [date, if applicable]. [What will the app do? + How people can buy/access/install? + most unique feature + any offers on launch day or for first few installs].
[Discuss key features of the mobile app + specifications like supported platforms, crucial tech specifications, etc. + inspiration for the app] (3-4 sentences)
[Quote from a top-level executive of company]
[Key people/company involved in the app development + who are the main target audience + any future plans/updates for the mobile app] (3-4 sentences)
[Quote from app developer or beta tester]
[Top past apps/achievements of the company + changes in the related industry + potential]. (3-4 sentences)
[Call out to check social media page or website URL or app download URL].
About [App development company]
[Background + vision + mission (2-3 sentences max)].
[Email address] /* official email */
[Location city and state]
Key benefits of an app release press release are:
1 Passes On the Message Quickly
Most announcements are time-centric i.e. they lose their gravity once the time is over. To get timely and wide attention, press releases fare better over many other traditional marketing methods. Also, the kind of attention generated through them is cost-effective and has many other associated benefits which are discussed in this article.
2 Big Impact on Links
People opt for different methods to get more links to their website in hope of getting a good ranking on Google. One safe method is using a press release as it generates many links at once without negatively harming your SEO efforts.
3 Pay Once Model
With most advertising models, they utilize the pay-as-you-go model which means that your message will be visible only till you keep on paying the advertising company. In the case of press releases, you just have to pay once and in return your announcement will remain live for many years.
4 Uplift Your Brand Value
The online brand image of your business/company depends on the visibility that it gets across big sites and portals. One quick way to get seen across such sites and portals is by sending out press releases so that people see your business/company mentioned on multiple good traffic and quality news sites and blogs.
Writing tips for an app press release are:
1 Be Aware of Short Attention Spans
People are becoming more and more sluggish in their attention span. If your PR seems difficult to comprehend in the first reading, then no one would be interested in devoting their time to decode the PR. So make your app PR easily understandable.
2 Some Things are Really Impossible
With a press release, if you think that you can make edits after the PR gets published then you are definitely wrong. A PR leaves little to no room for late edits as after distribution it becomes the property of the site hosting the content and if they don’t respond to your editing request, the mistakes done in press release would last long and will negatively affect your company/business image.
3 Can You Unleash Creativity?
The same piece of text can be conveyed through the usage of various words and examples. Similarly, an otherwise formal PR can also be experimented with to make it stand out from the crowd. Think of all possible unique things that are closely associated with your PR Topic and how can they be linked in PR to get a new flavor to your content.
4 Most Pertinent Question Must be Answered
Some questions are the most basic and relevant for a PR announcement and they must be addressed briefly in a press release else it would feel partial and confusing. Ask questions like why, what, where, when, how, who, etc and answer all the relevant ones.
5 Respect The Readers Time
Usually, PR’s are non-attractive due to them being too formal in nature. If you try to put each and every detail in PR, it will become more boring and tiresome. So keep the PR short and attractive (with a unique news angle).
6 Multimedia Enriches Your PR
In terms of results, the very old style of writing a text-only PR is not as good as a multimedia-rich PR. Though press release sites limit their usage, you can easily upload such files on different sites/portals and can provide links in your PR to access them.
7 News Angle Must be Present in PR
If the PR is missing any news angle and is inclined more towards advertising, then it will have limited syndication or can also be rejected. The advertising element, if present in the press release, must be very nominal so that it can be easily ignored.
8 Get on Super Sites
The supersites of PR distribution include names like Yahoo Finance, Yahoo News, Ap, etc. They are super sites due to the massive monthly visitors they have and the big ranking authority in search engines. If you want to get your PR published on such sites, choose a distribution service wisely.